Sazón de OrigenFictional contemporary Colombian restaurant in Medellín, 2 locations, 6 years in business. Every sample result in the library comes from this same case.
Hooks, Scripts and Viral Content
Sample result
Founder Video Script Builder for Restaurants
The owner asked this:«12 years in. I started with a fritanga stand and I've never bought pre-made chicharrón, even when a supplier offered it cheaper. I want to tell that without making the teary video.»
① The decisions, run through the double test
| Decision | What the guest verifies today | What it cost | Verdict |
|---|---|---|---|
| The no to frozen chicharrón (2019) | The crunch: hand-cracked, served on the side for whoever asks | 3 months of tight cash and losing the cheap supplier | CHOSEN: it has a date, a countable cost and proof at the table |
| Own stock since day one | The 7 a.m. pot; the broth that holds the spoon | Dawn starts 6 days a week for 12 years | Second: shoots next month |
| «We almost closed in 2021» | Nothing the guest can verify at the table today | — | DROPPED: to rescue it, the dish or the rule born from it would have to exist |
SUPUESTO: to say on camera what the no cost, the food cost points the house declared for that quarter are used, not an industry figure. If the real one were half, the line «it cost me three months» goes out without a number, or does not go at all.
② The shot-by-shot script («The no to the chicharrón», 52 seconds)
| Shot | Seconds | What the camera sees | The idea they say |
|---|---|---|---|
| 1 | 0-6 | The founder at the prep table, hand-cracking chicharrón; not looking at the camera yet | «In 2019 a supplier offered me the chicharrón pre-made. Cheaper.» |
| 2 | 6-22 | Looks up, keeps cracking. Close-up of the three-piece cut | The idea, their way: I said no; three tight months; the frozen one crumbles and ours crunches |
| 3 | 22-40 | The bandeja built at the counter; the chicharrón goes on last | The idea: some decisions don't show in the photo but you feel them at the first bite |
| 4 | 40-52 | Looks at the camera for the first time. Barely smiles | «Sazón de Origen. Twelve years hand-cracking the chicharrón. Order it on the side, so you hear it crunch.» |
What does NOT get dramatized: no emotional music, no old photos, no actor. No-camera plan B: film the hands cracking and lay the founder's voice over it; nobody plays the founder.
The full example has 1 more part(s): you see them inside the library, with your account.