Sample result
Local Competition Radar Builder for Restaurants
The owner asked this:«I want to attract restaurant owners in Medellín. I've downloaded the radar folder but I don't know what I'm going to tell somebody who knows their own neighbourhood better than I do. And the directory bill scares me.»
① The start decision
| Vertical | table-service and casual dining restaurants |
| Radius | 2 kilometres from the address the visitor types |
| Headline promise | «Find out which consumption moments are free in your area» |
| Where the report ends | a 30-minute call, not one more download |
The arithmetic, in plain sight: 120 diagnoses expected in 30 dias × 1 directory query with a 7 dias cache ≈ $95,000/month of quota, plus ~$40,000/month of email sending. If a qualified owner's email is worth $25,000 in your funnel, the list of 120 is worth $3.0M and the cost is 4.5 % of that — above the house yardstick of 1.5 %, so it only pays if the radar delivers more than 90 reports a month. Below that, the problem is not the page: it is that nobody sees it.
② The dry-run diagnosis (the four cross-checks)
| Cross-check | Signal it rests on | Minimum to speak | What it says otherwise |
|---|---|---|---|
| Who really competes | review count | 10 competitors in radius | «no statistics within 2 km; widen to 4?» |
| Opening-hours gaps | hours declared per slot | 20 listings with hours | «too many listings without hours; the gap isn't reliable» |
| Density | businesses per km² vs. other areas | 3 comparable areas | «only your area; without comparison there's no hard or comfortable» |
| Abandoned listings | no photo, no site, no recent review | 30 reviews per listing | «not enough data» |
The average rating is deliberately not in this table. It is the figure you most feel like using and the one that misleads most: a 4.8 with twelve reviews and a 4.3 with eight hundred are not comparable. If the report says «your competitor is better rated» resting on twelve reviews, that is invented advice wearing the face of data.
The full example has 1 more part(s): you see them inside the library, with your account.