Sample result
Promotion Video Script Builder for Restaurants
The owner asked this:«I've got Family Sancocho Saturday running until September 26th: three-meat sancocho for three with three juices, at 129,000 COP. Saturday noon is my deadest daypart. I need the video.»
① The promotion sheet and the margin verdict
| Line | What's said out loud | What shows on screen |
|---|---|---|
| What's included | «Three-meat sancocho for three, with three fresh juices.» | SANCOCHO x3 + JUICES x3 · 129,000 COP |
| What's NOT included | «Dessert is separate, and this doesn't apply on the delivery app.» | No dessert · Dining room and own delivery only |
| Validity | «Every Saturday, through September 26th.» | THROUGH SEPTEMBER 26 |
| Daypart | «From noon to 3 p.m.» | SATURDAYS 12:00 — 3:00 p.m. |
| Channel | «In the dining room, or by messaging the house WhatsApp.» | Dining room and own delivery |
| Restriction | «Two combos per table maximum, and it doesn't stack with other offers.» | MAX. 2 PER TABLE · NO STACKING |
Margin verdict (illustrative figures): that same table à la carte pays 165,000 COP and leaves 109,000 COP of contribution margin at a 34% food cost; the combo at 129,000 COP leaves 73,000 COP. Every table that was coming anyway costs 36,000 COP in forgone margin, and every new table adds 73,000 COP: one combo sold to new guests pays for the discount on two regular tables. With 74 tickets per location per day and Saturday noon as the soft daypart, the promotion holds from 6 new tables per location each Saturday. Below that, redesign it.
② The shot-by-shot script (26 seconds, phone, room light)
| Shot | Sec. | WHAT THE CAMERA SHOWS | WHAT'S SAID | ON-SCREEN SUPER |
|---|---|---|---|---|
| 1 | 0-4 | The pot opens at the table; steam rises and covers the frame for half a second. | «Saturday, noon, and the pot comes out for three.» | SATURDAYS · 12:00 to 3:00 p.m. |
| 2 | 4-13 | The ladle lifts the three meats over three plated bowls; three juices enter the frame. | «Three-meat sancocho for three, with three fresh juices, 129,000 pesos. Through September 26th.» | 129,000 COP · THROUGH SEPTEMBER 26 |
| 3 | 13-19 | Hands breaking the plantain; a two-generation table eating for real. | «Two combos per table maximum, dessert is separate, and it doesn't stack with other offers.» | MAX. 2 PER TABLE · NO DESSERT |
| 4 | 19-26 | The manager leaning on the table; the open chat visible on his phone. | «Message SANCOCHO to Sazón de Origen's WhatsApp and we'll hold your table. Or walk in: Saturday, until 3 p.m.» | MESSAGE «SANCOCHO» ON WHATSAPP |
Shooting note: Thursday 10:30 a.m., main location, table by the window; the line cook plates on camera and the manager closes. Ten minutes of shooting between prep and service.
The full example has 1 more part(s): you see them inside the library, with your account.