Sample result
Social Media Dashboard Builder for Restaurants
The owner asked this:«I have 14,000 followers on Instagram and I don't know whether they've brought me a single guest. I want a board that tells me how much money social media left this month.»
① Block A · The attribution map and its verdict
| Network | Business metric | How it is captured | Frequency | Owner |
|---|---|---|---|---|
| Attributed bookings and covers seated | Fixed question at booking: «how did you find us?» | weekly | floor manager | |
| Orders entered through the link | A different measurable link per network | weekly | manager | |
| Calls and get-directions from the profile | Profile panel, weekly capture | weekly | manager | |
| TikTok | — | NO CAPTURE: no measurable link installed | — | PENDING · manager, this week |
Verdict: today only Google is genuinely capturing. Instagram enters as PENDING until the booking question has been asked for 2 weeks; TikTok contributes no figure until it has its own link. SUPUESTO: no «normal share of bookings from social» is hard-coded. The board starts at measured zero and climbs with whatever the capture records; if the owner brings their own figure, where it came from is stated.
② Block B · The content-to-sales cross (last 4 weeks)
| Content | Dish shown | Portions before (7 days) | Portions after (7 days) | Change |
|---|---|---|---|---|
| Chicharrón reel | House Bandeja | 96 | 121 | +26% |
| Dessert carousel | Tres leches | 41 | 44 | +7% ⚠ week with a 2-for-1 promo — not counted |
| Team photo | — | — | — | NO DATA: shows no dish |
The warning is printed on the board: the cross suggests, it does not prove. The tres leches week ran a promotion, so that row is marked and left out of the calculation — crediting a carousel with the sales of a 2-for-1 is the most expensive error this board makes.
The full example has 1 more part(s): you see them inside the library, with your account.