Sample result
Viral Structure Analyzer for Restaurants
The owner asked this:«Sazón de Origen, contemporary Colombian cooking in Medellín: 2 sites, 6 years, 24 people, 48,000 COP average check and 214,000,000 COP a month across both. I sell dine-in, own delivery and one platform; I post on Instagram and WhatsApp. Here are 6 videos: 3 of mine from the last 4 months and 3 from other accounts that I love. I want to know what the ones that actually filled lunch have in common, and what I shoot next week.»
① The dissection table (6 pieces, 12 columns)
| # | Author | Channel | Length | Opening (first 3 seconds) | Turn | Cuts | Hook debt | How the ending pays it | Action requested | Channel it lands in | Verdict |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Ours | 42 s | Hand breaking the chicharrón of the house Bandeja, no voice, no music | 0:09 | 7 (one every 5 s) | «This one crunches» | Cutting shot at 0:34 with the sound pushed up | «Come for Tuesday-to-Friday lunch» | Dining room | COMPARABLE · best of mine | |
| 2 | Ours | 28 s | Three-meat Sancocho pot opening, steam covering the lens | 0:06 | 5 (one every 5 s) | «Home cooking» | Table served and the hand pouring the second plate | «Book Sunday on WhatsApp» | Own delivery and WhatsApp | COMPARABLE | |
| 3 | Ours | 55 s | Me talking to camera about how the place started in 2020 | no locatable turn | 2 | «Let me tell you something» | Never paid: it ends where it began | None | — | DROPPED · no turn, no action | |
| 4 | Bakery in Bogotá | 31 s | Knife entering bread straight from the oven, crust cracking up close | 0:08 | 8 (one every 4 s) | «This is hot right now» | Bag closing and the cut-off hour on screen | «Come by before 11:00» | Physical store | COMPARABLE · translatable to the garlic Trout | |
| 5 | National burger chain | 45 s | Store counter on screen and loud music | 0:12 | 11 (one every 4 s) | «We are everywhere» | Map with 40 locations | «Find your nearest store» | Store locator | DROPPED · this house has 2 sites; the action does not exist here | |
| 6 | Sneaker brand | 19 s | Box opening from above, no voice | 0:05 | 6 (one every 3 s) | «Look what is inside» | The product on, in motion | «Buy at the link» | Online shop | COMPARABLE only once translated: the reveal fits the sancocho, the shop link does NOT exist in my channels |
What the table threw out, and why. Two of six fell before competing. Number 5 did not lose for being bad: it lost because its action —find the nearest store— belongs to a brand with 40 points of sale, and here there are 2 sites in Medellín; a structure that works for a national chain does not move into this house untranslated. Number 3 is mine and went out too: 55 seconds with no turn and no request is an introduction, not a piece of content. Figures are illustrative, taken from what you declared; the cut count gets verified with the video in front of you.
② The pattern matrix (five planes against the top three)
| Plane | Top three (1, 4, 6) | The rest (2, 3, 5) | What repeats above and is missing below |
|---|---|---|---|
| Opening | Irreversible action in close-up, no human voice: something breaks, cuts or opens | Pretty steam, talking head, counter on screen | Something breaks or opens in the first 3 seconds, and nobody speaks yet |
| Turn | 0:09, 0:08 and 0:05 — always before second 12 | 0:06 on 2, none on 3, 0:12 on 5 | The turn arrives early and changes shot, not sentence |
| Cuts | One every 3 to 5 seconds, held to the end | 2 cuts across 55 s on 3; 11 on 5, which dizzies | Steady rhythm between 3 and 5 seconds per shot |
| Hook debt | The opening promises a physical sensation and the ending pays it with image, not text | Number 3 promises a story and never pays | The promise is paid in the sense it opened with |
| Action | One only, on an owned channel, with an hour or a day written | Number 5 sends you to a locator that does not exist here | ONE action, executable with what the house already has |
The pattern, in one sentence: the top three open by breaking something in silence, turn before second 12, cut every 3 to 5 seconds and close asking for ONE action Sazón de Origen can honour today. None of the three leans on a trending song or a funny line, which is exactly what it looked like at first glance.
What does NOT get copied. The literal wording of pieces 4 and 6, owned music, the bakery's name and any result figure that cannot be checked inside your own Instagram account. You take the skeleton —irreversible action, early turn, a cut every 4 seconds, closing on one request— and fill it with the house Bandeja, the three-meat Sancocho and the garlic Trout.
The full example has 1 more part(s): you see them inside the library, with your account.