Sample result
Social Media Work Split Builder for Restaurants
The owner asked this:«Sazón de Origen, contemporary Colombian cooking, two locations in Medellín and 24 people between kitchen, floor and back office. Three hands touch social: my nephew shoots the reels, an agency charges me $1,800,000 COP a month and publishes, and the manager answers WhatsApp when she can. Nobody owns the process, everything waits on me, and the head chef already told me he can't take being asked for videos of the Bandeja de la casa at one in the afternoon. I'm chasing an operating margin from 8% to 14% without touching menu prices, so before I spend another peso I want to know who does what.»
① The split table
| Work slot | Owner | Job title | Backup | Hours/week | What they deliver |
|---|---|---|---|---|---|
| Raw material (photo and video) | Sebastián | nephew, part-time | Bar assistant | 4 h | 12 clips and 20 photos, delivered Sunday before 6:00 p.m. |
| Copy and scripts | The agency | outside vendor, $1,800,000 COP a month | — | per contract | 6 posts with finished copy, the previous Thursday |
| Approval | Marcela | owner | Luz Elena, level 1 only | 1 h | approval or correction within her level's deadline |
| Publishing and scheduling | Luz Elena | manager, Laureles location | Yuliana | 2 h | the 6 pieces loaded on Monday |
| Instagram and WhatsApp replies | Yuliana | shift cashier | Luz Elena | 5 h | inbox at zero twice a day |
| Material request to the kitchen | Luz Elena | manager, Laureles location | — | 30 min | Monday's written request, 24 hours ahead |
What changes on Monday: the agency stops deciding what gets published and writes against the house's request; Sebastián stops improvising and shoots from a list. Illustrative figures: the split's 12.5 weekly hours are hours Sazón de Origen already pays for —labor cost stays at 28%—, except now they carry a name. The real hours come from one week measured with a clock.
② The approval rule and the handoff point
| Type of piece | Who approves | Deadline | If nobody answers |
|---|---|---|---|
| Photo of a dish on the current menu (Bandeja de la casa, Trucha al ajillo) | nobody, ships without review | — | it publishes |
| Reel with the team or the kitchen | Luz Elena | 12 hours | it publishes anyway |
| Price, promo or partnership | Marcela, no exceptions | 24 hours | it does NOT publish |
| Public complaint about a delivery | Marcela | acknowledgment in 2 hours | Yuliana posts the acknowledgment: «we're looking into it and we'll call you today» |
Why the promo climbs all the way to Marcela: the goal is an operating margin from 8% to 14% without touching menu prices, and a 20% discount on a 48,000 COP average check wipes out a whole month of progress. With food cost at 34%, that discount is not decided by whoever writes the caption.
The handoff, in one line that fits the WhatsApp group: «Tuesday 10:30 a.m., 15 minutes: Sancocho de tres carnes plated for a photo. Requested Monday 3:20 p.m. by Management.» Nothing gets shot between 12:00 and 2:30 p.m. Tuesday through Friday, or Sunday at noon, when both locations fill up; the head chef may refuse any same-day request, and that refusal is not up for debate.
The full example has 1 more part(s): you see them inside the library, with your account.