Complete Carousel Builder for Restaurants

① Format verdict and the hook

Yes, this is a carousel, and it runs seven slides. The idea holds seven moments that do not fit in one photo: the pot starting Saturday at six, the three meats, the plantain going in late, the mazamorra included, the pot running out at two, the price of the four-person pot and the ask. With fewer than three moments this would have shipped as a single post, and you would be reading that verdict on this same line.

An eighth slide was dropped —the kitchen team photo— because it changed nothing the reader did not already know at slide seven. A slide that answers nothing the previous one left open stretches the piece and cuts the share of people who reach the end.

All three headlines sit under 48 characters, the cap that keeps them readable in the Instagram grid without zooming, phone at arm's length. Variant A also names the dish in its first word, and whoever wants sancocho on a Saturday night recognises it without reading the rest.

② The script, slide by slide

Why slide 6 pushes the pot and not the table portion. The choice is not a photo call, it is menu engineering: of the two presentations of the same dish, the one riding the carousel is the one leaving more contribution margin per table occupied on a Sunday, the day the table is the scarce thing.

SUPUESTO: the food cost Sazón de Origen declared for the sancocho is used, along with the cap the house accepts on a promoted piece; neither is an industry figure. Under that assumption the 42,000 COP table portion lands above the cap and the 152,000 COP four-person pot lands below it, which is why the pot rides the carousel. If the real food cost were 3 points higher, the pot goes over the cap too and the carousel changes dish. The finding travels with the piece rather than getting buried: the trouble there is not the offer, it is the menu price of the single portion. Illustrative figures until you check them against your costing sheet.

③ The caption and the single ask

The caption is written knowing a phone shows two lines before the «more» link. What holds the swipe goes there, not the greeting.

The sancocho de tres carnes starts Saturday at six in the evening and ends on Sunday when it ends: the pot makes forty and it does not stretch.
Beef rib, free-range hen and pork in the same broth, the plantain going in last so it will not thicken, and the mazamorra with its panela, included since the day we opened.
The four-person pot goes out at 152,000 and lands at 38,000 a head; at the table, the portion is 42,000. If you want it at home, we send it out before one.
Text SANCOCHO on WhatsApp and we hold a table at 11:30 or dispatch the pot.

One ask only, and that is why the delivery platform appears on no slide. The order comes in on WhatsApp, where Sazón de Origen actually answers, and moves from there to your own delivery. Adding the platform link would split the tap between two buttons, the easier one would win, and the house would pay commission on a guest who was already its own.

The caption does not repeat the slide text word for word: whoever got this far has read it. It repeats the one thing to do, and repeats it at the end rather than the start, because the dish name in the first line is what makes anyone open the «more» link. And it carries no row of tags underneath: whoever will order sancocho on Sunday already follows the account, and a line of hashtags only pushes the ask further down.