Sample result
Niche Hook Adapter for Restaurants
The owner asked this:«We are Sazón de Origen, contemporary Colombian cooking in Medellín: 2 locations, 6 years, 24 people, a 48,000 COP average check and a menu between 28,000 and 72,000 COP. We sell in the dining room, our own delivery and one platform, and we post on Instagram and WhatsApp. I saved two hooks that are not mine: one from a barbershop in Buenos Aires that blew up, another from a grill house in Bogotá. I shot them almost identically and both sounded like another restaurant. I want them translated to fill Tuesday-to-Thursday lunch and Sunday midday.»
① Translation sheet (hook 1: barbershop, Buenos Aires)
| Row | ORIGINAL (barbershop · Instagram · owner-reported 480,000 views) | SAZÓN DE ORIGEN VERSION |
|---|---|---|
| Opening (seconds 0 to 3) | «Eleven years cutting hair and I still charge half price for the first cut.» | «Six years making sancocho and I still taste it myself before the first Sunday plate leaves.» |
| Promise | I'll tell you why losing money on the first client pays off | I'll tell you why the broth gets tasted at 10:40 a.m. and not once the queue is out the door |
| Turn second | 6 | 5 |
| Action | Book a slot by direct message | Book a Sunday table on WhatsApp |
| Close | «You pay full price for the second cut.» | «If you liked it, the same broth sits under the house Bandeja on Tuesday.» |
Verdict: ADAPTED. What travelled is the skeleton of a confessed craft —years on the job plus the gesture nobody sees— and not one word of the original survived.
Hook 2 (grill house, Bogotá): DISCARDED. It opened by comparing prices against the competition. It does not fit: the goal is lifting operating margin from 8% to 14% in 12 months without touching menu prices, and a price hook pushes the other way. Illustrative figures.
② Four-layer matrix and the swap test
| Layer | What the original said | What enters this house | What is dropped, and why |
|---|---|---|---|
| Vocabulary | «cut», «slot», Argentine second person | «taste the broth», «the 10:40 a.m. pot», «table» | The porteño voice: read in Medellín it sounds like mimicry, not warmth |
| Local reference | The barbershop's own block | The Sunday midday queue, which a Medellín neighbour already knows | Another city's reference, which needs explaining and burns 4 seconds |
| Reason | A guest hunting for price | Neighbourhood families coming for a family celebration, and professionals aged 30 to 45 at weekday lunch | Discount as an argument: it is not why people come here |
| Daypart | Saturday afternoon | Sunday midday; the echo runs Tuesday to Friday, 12:00 to 14:30 | The evening service, where this house does not compete |
Swap test. «Sazón de Origen» was replaced with the grill house on the corner and the hook collapsed: that restaurant has no six years of sancocho and no Sunday pot. It passes. Before the translation, with the text nearly traced, the same hook held up under any name — that was the tell that it belonged to nobody.
The full example has 1 more part(s): you see them inside the library, with your account.