Sazón de OrigenFictional contemporary Colombian restaurant in Medellín, 2 locations, 6 years in business. Every sample result in the library comes from this same case.

Content Plan and Calendar

Sample result

One Video into 30 Pieces of Content for Restaurants

The owner asked this:«I have a 12-minute video where I tell how we went from neighborhood eatery to two locations. I want the month of Instagram and WhatsApp content out of it.»

① The moment map (6 of 14 shown)

Min:Sec	Moment	Verbatim quote	Strength
0:42	The 2020 start	«We opened with seven borrowed tables and one pot.»	High — humble origin, memorable
2:15	The first crisis	«One Tuesday we sold 89,000 pesos. I thought about closing.»	High — vulnerability with a real number
4:03	Grandma's recipe	«The sancocho is my grandmother's recipe, untouched.»	Medium — links to today's menu
6:30	The first employee	«Don Jairo has been in the kitchen since day one.»	High — introduces the team
8:50	The second-location call	«We opened it when the line turned the corner, not before.»	Medium — business judgment
11:20	The promise	«Home food, served like a restaurant.»	High — the brand promise in the owner's voice

The material honestly supports 30 derivatives, no more: 14 moments with verbatim quotes give thirty pieces once crossed with five formats. Not one quote was stretched.

SUPUESTO: there is no house figure for how much each format yields here, so the average saves over the account's own last 30 days is used, not an industry number. If the real yield were half, the 4 long texts —the ones that cost the most minutes— get cut and the month closes at 26 pieces.

② The derivatives matrix (10 of 30, five formats)

#	Piece	Format	Source (min:sec)	Goal	Production
1	«Seven borrowed tables»	Vertical cut 30s	0:42	Reach	20 min
2	The 89,000-peso Tuesday	Vertical cut 45s	2:15	Trust	20 min
3	The owner's 5 lines	Quote carousel	several	Reach	35 min
4	Don Jairo, day one	Photo + text	6:30	Trust	15 min
5	The untouched recipe	30s cut + close to Tuesday's sancocho	4:03	Sales	25 min
6	«When to open a second location?»	Long text	8:50	Trust	30 min
7	The promise, on the wall	Story with poll	11:20	Reach	10 min
8	WhatsApp status: Tuesday's pot	15s clip	0:42	Sales	10 min
9	«From eatery to two locations»	90s video	full thread	Trust	60 min
10	The owner's audio	Audio-only clip with subtitles	2:15	Reach	15 min

Split verified: 12 vertical cuts (40%), 6 carousels, 5 stories or statuses, 4 long texts and 3 specials — no format exceeds the cap. The selling pieces push Tuesday's sancocho, which is the star dish with a healthy margin, and not the bandeja, which is the workhorse that fills the order ticket and leaves less behind.

The full example has 1 more part(s): you see them inside the library, with your account.