Sazón de OrigenFictional contemporary Colombian restaurant in Medellín, 2 locations, 6 years in business. Every sample result in the library comes from this same case.
Hooks, Scripts and Viral Content
Sample result
Testimonial Video Script Builder for Restaurants
The owner asked this:«On Tuesdays a couple has ordered the sancocho for years, and last month a family celebrated grandma's 80th here. I want testimonials that don't sound like a commercial.»
① Block A · The candidates table
SUPUESTO: to decide which dish the guest should name, the per-dish contribution margin from the costed menu the house handed over is used. If the sancocho carried 5 points less margin than that menu says, the testimonial should go on the other dish and the table changes its chosen one. The owner can argue with the assumption without reading the method.
| Candidate | Why them | The shine moment | Dish they would name | Verdict |
|---|---|---|---|---|
| The Tuesday sancocho couple | Years repeating the same dish: constancy IS the testimonial | Tuesday, empty plate, dining room already off its peak | Three-meat sancocho — the workhorse, the one that moves the sales mix | CHOSEN: story, constancy and a nameable dish |
| The 80th-birthday family | The special occasion proves trust for the big day | When asking for the check, grandma present | House platter — star dish | Waited for until they return in December: never chased |
| The guest who praised on social media yesterday | The praise already exists, public and spontaneous | By message, asking permission to quote | Garlic trout | Express plan: quoted with permission, no camera |
② Block B · The sancocho couple's capture card
| Piece | Detail |
|---|---|
| The 3 tailored questions | 1. What did you order today, and since when have you been ordering it? 2. What did you expect the first time, and what happened? 3. Who would you recommend it to, and for which occasion? |
| The golden rule | The text is NOT written: you ask and keep what they say — fillers, laughs and accent included. If it sounds scripted, toss it and talk again. |
| The capture | Tuesday, empty plate on the table; the manager asks with the phone held vertical, one take per question. It fits in 5 min of service and the piece does not run past 40 seconds. |
| The permission | One page signed BEFORE publishing: usage, channels and right to withdraw. Asked at the table, plate in view. |
| No-camera plan B | Audio over a photo of the dish, or a written quote with name and permission — a testimonial does not require a face. |
The editing declared
| Gets cut | Never touched |
|---|---|
| Silences, repeated false starts, dining-room noise | The meaning of what they said |
| The manager's question, if it breaks the rhythm | The order of the sentences |
| The first nervous seconds | Words the guest did not say |
The full example has 1 more part(s): you see them inside the library, with your account.