Sample result
Viral Hook Engine for Restaurants
The owner asked this:«We're Sazón de Origen, contemporary Colombian cooking in Medellín: 2 sites, 6 years, 24 people, 48,000 COP average check. We sell dine-in, own delivery and one platform; I post on Instagram and WhatsApp. My dishes are the house Bandeja, the three-meat Sancocho and the garlic Trout, and my peak is Tuesday-to-Friday lunch plus Sunday midday. I have been opening every video the same way for six months. I need the full bank and a rule for when to drop a hook.»
① The 30-hook bank (one row per type, out of the bank's 30)
| # | Type | The hook (seconds 0 to 3) | The formula behind it | What it hangs from | Commercial action | 7-day metric |
|---|---|---|---|---|---|---|
| 03 | Naked number | «Three hours on low fire. That is all this sancocho takes.» | [real time or weight of the process] + [the dish, named as on the menu] | Three-meat Sancocho · Sunday midday | Book a Sunday table on WhatsApp | Bookings written before Saturday (target: 14) |
| 09 | Contrast | «Everyone orders the bandeja for the chicharrón. Wrong dish.» | [what the guest believes] + [what happens here, checkable at the table] | House Bandeja · Tuesday-to-Friday lunch | Order the full bandeja dine-in | Bandejas sold Tuesday to Friday (target: +12%) |
| 14 | Measured scarcity | «Yesterday the trout ran out at 1:35 p.m. Today 40 portions came in.» | [unit that ran out] + [the exact hour] + [what is available today] | Garlic Trout · weekday lunch | Order own delivery before 12:00 | WhatsApp orders before 12:00 (target: 18) |
| 18 | Wordless gesture | Tight shot of the knife entering the chicharrón, no voice and no music for the first 3 seconds | [irreversible action in close-up] + [silence] + [text after second 3] | House Bandeja · any daypart | Save the video and come on the weekend | Reel saves (target: 200) |
| 23 | Confession | «The sancocho takes 14 minutes to reach the table. We are not rushing it.» | [own limit with its number] + [the reason that justifies it] | Three-meat Sancocho · Sunday | Book and arrive with time | Sunday bookings made two hours ahead (target: 10) |
| 27 | Table question | «Does the trout have bones? We get asked four times a day.» | [the guest's literal question] + [the answer the menu never gives] | Garlic Trout · lunch | Order the trout dine-in or delivery | Trout portions sold this week (target: 60) |
What holds the bank up. All 30 come from three dishes and two dayparts, and not one hangs from a dish that is off the menu: a hook without a dish is an ad for any restaurant. None pushes the 28,000 COP plate — with a 48,000 COP average check and the goal of lifting operating margin from 8% to 14% in 12 months without touching the menu, what the bank must move is the sales mix toward the three star dishes. And none promises what the kitchen cannot do on an ordinary Wednesday: the sancocho takes 14 minutes, so the hook says it instead of hiding it. Figures are illustrative; targets get calibrated with the house's real numbers in week two.
② The rotation matrix (six weeks, one type per week)
| Week | Type on air | Daypart it chases | Who posts | Why that week |
|---|---|---|---|---|
| 1 | Naked number | Tuesday-to-Friday lunch | Main-site manager | Opens the cycle with hard data: the type the office crowd shares most |
| 2 | Table question | Tuesday-to-Friday lunch | Cashier | Picks up the doubts week 1 left and answers them in public |
| 3 | Wordless gesture | Sunday midday | Head chef | Runs when Sunday occupancy softens: it enters through the eye, not the argument |
| 4 | Contrast | Tuesday-to-Friday lunch | Main-site manager | Time to take a side, and contrast only holds once every six weeks |
| 5 | Measured scarcity | Lunch and Sunday | Cashier | Posted with yesterday's figure, never with an invented shortage |
| 6 | Confession | Sunday midday | Head chef | Closes the cycle with the guard down; then the bank returns to week 1 |
The weekly session: every Monday at 3:30 p.m., 40 minutes, in the main site's office. The week's type comes out of the bank, the hooks get read aloud —anything that does not sound like this house goes back in—, last week's metric is written next to each published hook and the shooter signs. No type repeats two weeks running and none takes more than 30% of the month's posts.
The full example has 1 more part(s): you see them inside the library, with your account.