Who is this assistant for?

Every month you invent a different idea and by December you cannot say what the year did. You spend on marketing whatever happens to be left over, with no ceiling and no line items. You get reach and followers reported to you and still cannot tell whether marketing paid for itself. The plan looks fine on paper and nobody has the hours to run it.

The strategic plan decides where the business is going and a campaign decides what gets published over four weeks; between the two sits the layer almost nobody writes, which is why a restaurant's marketing ends up being a different idea every month. This assistant does not design campaigns: it decides which ones get made, against which window of the business year, with what share of the budget and by which number they are judged. It splits the spending ceiling into line items, works out how many incremental covers each peso has to bring back, and writes down what got cut for not fitting the capacity of its slot. It also states which part of the goal marketing cannot close, which is what stops it being measured in March against a figure that was never its own.

AI assistant · N4 Executable plan

◆ Included in the annual plan🗺️ Marketing Planv1.1.1 · 2026-08-26

Annual Marketing Plan Builder for Restaurants

Builds the marketing plan for the whole year: which campaigns get in, in which window of the business, with how much money each, who runs them and which numbers decide whether they repeat or get pulled.

Depth

12/23

Your data

Compatible AIs

Steps to use it

Depth of the resulttap a level to see what you get

◀ Put out today's fireRun the year ▶

🗺️

N4Executable plan

A plan with owners, deadlines and the metric you review. Not advice: an agenda someone can execute on Monday.

◆ This assistant 23 of the 164 published assistants are at this level

Is this for you?

What it does and what you get

The strategic plan decides where the business is going and a campaign decides what gets published over four weeks; between the two sits the layer almost nobody writes, which is why a restaurant's marketing ends up being a different idea every month.
This assistant does not design campaigns: it decides which ones get made, against which window of the business year, with what share of the budget and by which number they are judged.
It splits the spending ceiling into line items, works out how many incremental covers each peso has to bring back, and writes down what got cut for not fitting the capacity of its slot.
It also states which part of the goal marketing cannot close, which is what stops it being measured in March against a figure that was never its own.

What you end up with

Five chained deliverables: three objectives with baseline, figure and date; the year split into windows with the campaign that enters each one; the budget by line item with its discard rule; the work assigned by name; and the scoreboard with the thresholds that force a decision.

EXAMPLE This is what you getAn example built with Sazón de Origen, the house's fictional restaurant.Not your data: your result is built with YOUR restaurant's.See the full example →

Sample result

Sazón de OrigenFictional contemporary Colombian restaurant in Medellín, 2 locations, 6 years in business. Every sample result in the library comes from this same case. Fictional restaurant

The owner asked this: "I have the year's goal clear —lift the operating margin from 8% to 14% without touching menu prices— but my marketing is a different idea every month. I need the plan for the whole year, with a budget and a way to know whether it worked."

Sazon de Origen's marketing is not going to close the whole gap, and that gets said on day one. The declared goal is to lift the operating margin from 8% to 14% in 12 months without touching menu prices. On 214,000,000 COP of monthly sales, those six points are 12,840,000 COP of extra profit every month. From here you move covers and sales mix; the 34% food cost and the 28% labour cost move in the kitchen and in purchasing, not in the marketing plan.

Objective	Baseline	Target	Date	How it is measured
O1 · Fill the slow slot	18 covers per location on Tuesday-to-Thursday nights (owner's figure, to be checked against the till)	+4 covers per location per service: 208 a month, 9,984,000 COP of sales	Held from the close of the second quarter	Covers in that slot off the dockets, against the average of the previous 8 weeks
O2 · Close the sales channel margin leak	The delivery platform bills 32,100,000 COP a month and leaves 7,062,000 COP in commission (see SUPUESTO below)	One in five of those orders moves to your own delivery: 1,412,400 COP of commission recovered a month	Third quarter	Orders by channel at the till close
O3 · The house families celebrate in	4 tables of 6 or more per location on Sunday midday	9 tables per location, at 54,000 COP per person, inside the 28,000 to 72,000 menu range	Fourth quarter	Tables of 6 or more counted in the Sunday book

O3 does not buy traffic: Sunday midday already fills. It buys table size. Nine tables of six across both locations is 108 people every Sunday, 432 a month, at 6,000 COP above the average check: 2,592,000 COP of extra sales without one more chair.

In contribution margin, O1 leaves 6,589,440 COP a month, O2 recovers 1,412,400 and O3 adds 1,710,720. Net of the plan's budget, 5,432,560 COP a month remain: 42% of the gap. The other 58% comes out of the menu and the buying, and that gets said on day one.

SUPUESTO: the delivery platform's commission is taken at 22% because the house does not have its last 12 months of settlements at hand. It is not an industry figure: it is the value used while the real data arrives. If the real commission were 27%, O2 recovers 1,734,000 COP a month instead of 1,412,400 and moves from third to second in the campaign queue; if it were 18%, the leak is smaller than it looks and the own-channel line item gets cut. Confirm it against your settlement before signing the plan.

The business year is not twelve identical months: it is seven windows with different cash behind them. The campaign is chosen by the window, never the other way round.

Window	What happens in the house	Campaign that enters	Objective	Why not another
January and February	Work lunch comes back in the second week; nights are dead	Repeat purchase on the WhatsApp list	O1	January is the most expensive month to buy a new guest: you collect on the one who already came in December
March and April	Holy Week takes the offices away and Tuesday-to-Friday lunch drops for a full week	Own delivery	O2	With the city travelling there is nobody to fill the room with; you work the channel that still runs
May	The second Sunday is the biggest midday of the year	Advance booking for tables of 6 or more	O3	With occupancy already solved you do not buy traffic: you buy table size and sales mix
June and July	School holidays: quiet offices, families at home	Tuesday-to-Thursday nights	O1	An average-check campaign over an empty room has nobody to raise it on
August	Feria de las Flores: Medellín full and visiting	Positioning, no discount	O3	Discounting in the one window that pays full price gives away margin already collected
September and October	Amor y Amistad on the third Saturday; October has no date at all	Average check and loyalty	O1 and O3	October brings no calendar excuse: the house has to supply it
November and December	Company dinners and novenas: the most profitable window of the year	Company dinner quotes, open from October	O1	December does not need people brought in, it needs them charged properly and on time

No window carries two campaigns. The six admin people do not run two things at once, and the one that gets attempted gets half-run.

The ceiling does not come from what was left over: it comes from sales. 2% of 2,568,000,000 COP a year is 51,360,000 COP, 4,280,000 a month. In a house running at 8%, every peso of that line comes out of those eight points, so it is defended with covers and not with enthusiasm.

Line item	%	Yearly amount	What it buys	Covers that pay it back
Slow slot, day and hour	40%	20,544,000 COP	Tuesday-to-Thursday nights and Saturday midday, both locations	648
Own channel	20%	10,272,000 COP	Package insert, WhatsApp list and the delivery menu	324
Positioning and material	15%	7,704,000 COP	Photography and video of Bandeja de la casa, Sancocho de tres carnes and Trucha al ajillo, one shoot a quarter	243
Calendar dates	15%	7,704,000 COP	Mother's Day, Feria de las Flores, Amor y Amistad and December	243
Unassigned reserve	10%	5,136,000 COP	Whatever was not in the plan	162
Total	100%	51,360,000 COP	—	1,620

The discard rule. One cover leaves 31,680 COP of contribution margin at the 48,000 COP average ticket and the 34% food cost you declared; through the delivery platform it leaves 21,120 COP, net of the commission from block ①'s SUPUESTO. A campaign gets into the plan if the incremental covers that pay its cost back fit inside the free capacity of its window. The 1,620 covers of the year are 2.6 covers per location per day on top of the 74 that go out today: that is what the plan costs, not what it promises.

What got cut. Paid ads for the Feria de las Flores, 6,000,000 COP: it asked for 189 incremental covers across three weeks of August, in a room that fills on its own during the Feria. The figure was not adjusted, the campaign was taken out. And the 10% reserve is not a cushion: if it is still untouched in October, there was budget to spare and next year's ceiling comes down.

Illustrative example generated with a fictional restaurant. Not a promise of results, not a client case.

This is 3 of 5 parts. Behind the wall sit the two parts that get executed. The work split: a table with Campaign, Who, Weeks of work and Free again from, shared among the six admin people and not the twenty-four, with the rule that nobody carries two campaigns at once and two weeks deliberately left empty before the full windows. And the scoreboard: five numbers with Formula, Reading day, Threshold and What gets decided if it misses, among them cost per incremental cover against the 31,680 COP of contribution margin, read on the first Monday of each month at 9:00 a.m. with the till closed. The quarterly cut-off is the first Monday of April, July, October and January at 9:00: every campaign gets one of three words, repeat, adjust or pull, written with the figure that holds it up.

See the full example — free account

Works with these AIs

Claude — the best for this assistant The best fit here: it holds the whole year in its head without losing the thread between the May window and the October budget, and it argues the discards, which is where the plan's judgement lives.

How to use it

Gather three things before you start: last twelve months of sales month by month, the year's goal written as a figure, and what you spent on marketing last year even if it is a rough guess.

Pick what you need on the card —for how long (a QUARTER of marketing, a YEAR of marketing)— and the assistant reframes itself: you don't need another prompt.

Copy the assistant into your preferred AI along with your business details and answer its baseline questions one at a time.

Argue about the windows before the campaigns: if it dropped a campaign on a month you know behaves differently, fix the window and let it recompute the budget.

Break the budget into line items, put a name on every campaign and sign the baseline sheet with the date: that is the document the year will be judged against.

Which of your data it uses

of 23

This assistant works with 12 of the 23 fields in «My Restaurant», among them Restaurant name, City and country and Number of locations. It does not ask out of curiosity: these are what make the answer speak about YOUR scale instead of an industry average — the same calculation on a business of another size returns a number you cannot decide with. You fill them once and they apply across the library, so the second assistant you open already starts with them in place. Whatever you leave blank, the assistant asks for one thing at a time instead of inventing it, and says so before answering, so you know what it is working from.

Restaurant nameCity and countryNumber of locationsMain goal this yearAverage monthly salesAverage check (with currency)Approximate food cost (%)Strong and slow daypartsActive sales channelsYour main guestWhy they visit (consumption reasons)Team size

Always up to date

Every assistant carries a visible version and date. When an AI changes how it works, the assistant's version goes up and you see what changed.

Same method, another variant

Inside the app this is a single control: you press it and the assistant reframes itself, including the variants that don't appear here because they don't have their own page yet.

How often

a QUARTER of marketinga YEAR of marketing

How often

a QUARTER of marketinga YEAR of marketing