With Diego F. Parra · creator of the MASTERESTAURANT® methodologyStarts
AI EXECUTIVE
The executive Artificial Intelligence program for restaurant leaders
Make 1 person produce like 5. Implement Artificial Intelligence to create content, increase sales, analyze finances, build manuals, automate tasks and build specialized assistants for your restaurant. In 8 weeks you turn AI into a new productivity department inside your organization.
8 weeks · private executive diagnosis and closing session with Diego Parra
The program starts
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Countdown to the start day.
8weeks1 live strategic class per week
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1-on-1with Diego ParraPrivate executive diagnosis session
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4pillarsMarketing · Finance · Operations · Future
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12months of accessRecordings and updated resources
Your restaurant does not need more work. It needs better systems.
Restaurant leaders today are caught between meetings, operational problems, costs, staff, suppliers, content, sales, reports, guests and decisions that cannot wait. The problem is not a lack of tools: it is that most restaurants still depend on people doing by hand what Artificial Intelligence can resolve in minutes.
A manager loses hours preparing reports.
A marketing lead loses days creating content.
A chef holds the knowledge in his head and never finds time to write the standard recipes.
An administrator needs indicators and gets the numbers when it is already too late.
An owner wants to grow, but the whole operation depends on him.
AI Executive was created to change this.
What is AI Executive?
An intensive 8-week executive program for restaurant owners, managers and leaders who want to implement Artificial Intelligence across the critical areas of the business. It combines strategy, tools, executive prompts, specialized assistants, automations and the MASTERESTAURANT® methodology to get the most out of Artificial Intelligence in your restaurant and raise productivity, so one person can produce like a team of five.
This is not about collecting apps. It is about choosing the right processes, implementing them and getting measurable results in productivity, sales, control and profitability.
AI Executive · Executive Artificial Intelligence program for restaurant leaders
What it is NOT
It is not a course to learn how to use ChatGPT.
It is not a collection of tools that will be outdated in a few months.
It is not a generic Artificial Intelligence program.
It is not training for programmers.
It is not a class full of technology theory.
It is not a course to make pretty images without strategy.
It is not a magic solution for restaurants that will not implement.
It is not a prompt library without a methodology.
Lo que sí es
Here Artificial Intelligence connects with the real problems of a restaurant: sales, costs, staff, service, marketing, control, productivity and growth.
Who is it for?
Owners, managers and leaders who make the decisions in a restaurant.
Restaurant owners and hospitality business partnersGeneral managers and operations directorsMarketing managers and finance managersHR leadersExecutive chefs with management responsibilitiesDirectors of hospitality groups and leaders of chains and multi-site restaurantsRestaurant consultantsExecutives who need more productivity without growing payroll
Artificial Intelligence does not replace the leader's judgment. It multiplies it.
Who is it NOT for?
Artificial Intelligence does not replace the leader's judgment. It multiplies it.
If you only want to look at tools out of curiosity.
If you expect Artificial Intelligence to do everything unsupervised.
If you are not willing to implement processes inside your restaurant.
If you want results without sharing information about the business.
If you hold no leadership or management responsibility.
If you are looking for a basic social media course.
If you want to copy prompts without understanding how to use them.
What will I achieve?
Sell more while working less.
Make better decisions with data and Artificial Intelligence.
Multiply your team's productivity without growing payroll.
AI marketing
You build your restaurant's marketing plan with Artificial Intelligence.
Constant content
You create content without depending entirely on an agency or a Community Manager, and turn one photo or video into multiple pieces.
Campaigns by channel and moment
You design campaigns to raise sales by channel, time of day, reason and moment of consumption.
Numbers that decide
You analyze sales, costs, profitability and indicators, and build interactive dashboards to decide on data.
A documented operation
You develop standard recipes, technical sheets, operating manuals, procedures, SOPs and checklists.
Team and structure
You design roles, functions, org charts, hiring, onboarding, training and incentive plans.
Guest and service
You automate replies, messages, reservations and review requests, design the Customer Journey and build service recovery protocols.
Your AI Department
You build specialized assistants and agents for your restaurant and define the implementation plan for the next 12 months.
A program built on 4 pillars
Each pillar, two weeks of implementation on your own restaurant
01
Weeks 1-2
AI for restaurant marketing and sales
Permanent content, high-impact campaigns and commercial automation that fill your restaurant every day.
02
Weeks 3-4
AI for finance and intelligent decisions
Dashboards, indicators and a virtual financial advisor that turn numbers into profit and growth.
03
Weeks 5-6
AI to optimize restaurant operations
Manuals, standard recipes, technical sheets, staffing processes and internal automation for an efficient, scalable operation.
04
Weeks 7-8
AI to build the restaurant of the future
Specialized agents by area and your organization's Artificial Intelligence implementation roadmap.
The 8 weeks, week by week
One specialized session per week, with tools, executive prompts, templates and assistants to apply directly in your restaurant
01Weeks 1-2
Week 01AI RESTAURANT CONTENT ENGINEYou build a permanent content system: content plan, 30, 60 and 90-day calendars, infinite content from a single photo or video, Reels, stories, carousels and scripts, high-impact hooks, trends adapted to your concept, and a Virtual Community Manager for your restaurant. You analyze which posts drive reach, bookings and sales.
Week 02AI RESTAURANT MARKETING AUTOMATIONYou connect marketing to real sales: marketing plan, high-impact campaigns, sales by channel, tactics by reason and moment of consumption, automated social replies, WhatsApp messages, review requests and responses, loyalty and repeat-purchase campaigns, profitable promotions and campaign result analysis.
02Weeks 3-4
Week 03AI RESTAURANT DASHBOARDYou turn scattered data into clear decisions: indicator sheet, KPIs by area, site and role, executive and interactive dashboards, management alerts and traffic lights, trend and deviation analysis, automatic interpretation of results and daily, weekly and monthly reports.
Week 04AI RESTAURANT FINANCIAL ADVISORYou build a virtual financial advisor: financial and P&L analysis, cash flow, money-leak detection, food cost and beverage cost, labor cost, break-even, price-change simulation, profitability by dish, channel and site, budgets, scenarios and cost reduction plans.
03Weeks 5-6
Week 05AI RESTAURANT OPERATIONS STUDIOYou turn your team's knowledge into documented processes: operating and role manuals, step-by-step SOPs, standard recipes, technical sheets, daily, weekly and monthly checklists, service scripts, Customer Journey, service recovery protocols, role descriptions, org charts and hiring, onboarding, training and incentive processes.
Week 06AI RESTAURANT PRODUCTIVITY SYSTEMYou make the team work faster with less strain: automatic reports, meeting prep and minutes, executive presentations, data turned into action plans, internal assistants, no-code workflows, knowledge bases, and automations prioritized by impact and return.
04Weeks 7-8
Week 07AI RESTAURANT WORKFORCEYou build a digital workforce: specialized agents for CEO, finance, costs, marketing, Community Manager, reviews and reputation, sales, menu engineering, HR, hiring, onboarding, training, manuals, standard recipes, technical sheets, customer experience, purchasing, inventory, dashboards and audit for restaurants.
Week 08AI RESTAURANT EXECUTIVE BLUEPRINTYou design the definitive map: implementation priorities, Quick Wins, which processes get automated first, which tasks AI absorbs, which agents the organization needs, your restaurant's AI Department, the budget, the indicators, the expected return and the 12-month roadmap.
You finish with your AI Master Plan and your AI Department ready to operate.
The program opens with a private Executive Diagnosis and closes with a private Executive Session; neither counts inside the 8 weeks.
What leaders ask before joining AI Executive
Short, complete answers, based on what the program includes.
What is AI Executive?
AI Executive is the 8-week executive program by MASTERESTAURANT® that teaches restaurant owners, managers and leaders to apply managerial Artificial Intelligence across the key areas of the business to get more sales, more profitability and more freedom.
It combines strategy, tools, executive prompts, specialized assistants, automations and the MASTERESTAURANT® methodology so one person can produce like a team of five. It is not about collecting apps: it is about choosing the right processes, implementing them and getting measurable results in productivity, sales, control and profitability. It is not a course on how to use ChatGPT, not training for programmers and not a prompt library without a method: here AI is connected to the real problems of a restaurant, such as sales, costs, staff, service, marketing and growth. It starts .
How does AI Executive work?
It runs for 8 weeks with one live strategic class per week, opens with a private 1-on-1 diagnosis session with Diego Parra and closes with your AI Master Plan and your AI Department ready to operate.
The diagnosis reviews your restaurant model, current level of digitalization, bottlenecks, the tasks that eat the most time, the processes that depend on a single person and the AI applications with the highest immediate impact. Then come four two-week pillars: marketing and sales, finance and decisions, operations and productivity, and the restaurant of the future. Every week you take away tools, executive prompts, templates and assistants to apply to your own restaurant, with support and a community of leaders. The program includes 12 months of access to recordings and updated resources.
What does each pillar of AI Executive cover?
Weeks 1 and 2 cover AI for marketing and sales; weeks 3 and 4, AI for finance and decisions; weeks 5 and 6, AI to optimize operations; and weeks 7 and 8, AI to build the restaurant of the future.
In marketing you build a permanent content system and connect marketing to real sales: campaigns by channel and consumption moment, automatic replies on social media and WhatsApp messages, reviews and loyalty. In finance, dashboards with KPIs by area, location and role, and a virtual financial advisor for cash flow, food cost, labor cost, break-even and profitability by dish, channel and location. In operations, manuals, SOPs, standard recipes, technical sheets, checklists and service protocols, plus a productivity system with automatic reports. At the close, specialized agents by area and the AI Restaurant Executive Blueprint with the 12-month roadmap.
How much does AI Executive cost and what is included?
The PRO Spot costs USD 2,200 and the PRO + Spot USD 2,950; the PRO + adds an additional expert session with Diego Parra to go deeper into your restaurant's specific challenges.
Both spots include the 1-on-1 diagnosis session with Diego, the 8 live strategic classes, ready-to-use manuals, guides and tools, the MASTERESTAURANT prompt library with tested prompts for every area of the operation, the private community of leaders, 12 months of access with updated content, recordings and resources, and the AI Executive certificate when you complete the program. To reserve your spot, message us on WhatsApp from this page. The four pillars cover content and marketing automation, dashboards and a virtual financial advisor, operations and productivity systems, and specialized agents with a 12-month roadmap.
Why is AI already a management topic for restaurants?
Because three in four operators expect technology to give them a competitive edge: according to the National Restaurant Association, 76% said so, and an MIT study measured 40% less time on writing tasks with an AI assistant.
And it is not only the restaurant sector: according to McKinsey, 72% of organizations already use AI in at least one business function. That changes the leader's job: the manager who loses hours preparing reports, the marketing lead who loses days creating content or the chef who keeps recipes in their head can rely on systems. AI Executive does not promise magic: in eight weeks you design and implement the first systems, agents, documents and automations, and results depend on the quality and speed of implementation inside your restaurant. The goal is not to remove people but repetitive work, so the team can focus on what demands judgment, hospitality and leadership.
No: the goal of AI Executive is not to remove people but repetitive work, to increase the team's capacity and let people focus on what demands judgment, hospitality and leadership.
In marketing, AI can take on or accelerate much of the planning, creation, adaptation, scheduling, replying, analysis and optimization of content, but final strategy, brand validation, in-person recording and handling sensitive situations stay under human supervision. That is why the program is not for anyone expecting AI to do everything unsupervised. Tools are chosen according to each restaurant's needs, some free and some paid, and the program is updated twice a year with new tools, prompts, agents and applications, because what it teaches is the system, not a list of apps that ages. Sessions are recorded so you can move forward at your own pace.
What is the AI Department you build in AI Executive?
It is your restaurant's digital workforce: specialized agents by area plus an AI Restaurant Executive Blueprint that you define in a closing private Executive Session, with priorities, owners, automations and a 12-month roadmap.
In weeks 7 and 8 you build agents for CEO, finance, costs, marketing, Community Manager, reviews and reputation, sales, menu engineering, HR, hiring, onboarding, training, manuals, standard recipes, technical sheets, customer experience, purchasing, inventory, dashboards and audit. Then you design the definitive map: implementation priorities, Quick Wins, which processes get automated first, which tasks AI absorbs, which agents the organization needs, the budget, the indicators and the expected return. The goal is not to finish with more information: it is to finish with a system running.
Does AI Executive work for an independent restaurant and for a multi-unit group?
Yes: the program applies to independent restaurants, hospitality groups, chains, hotels and food and beverage businesses, because it starts from a diagnosis of your own model, not from a fixed list of tools.
In an independent restaurant, the system helps one person produce more: steady content, automatic replies, documented standard recipes and technical sheets, and reports that are no longer built by hand. In a group or a chain, the same system scales by location: the indicator sheet with KPIs by area, location and role, executive dashboards with management alerts and traffic lights, and profitability by dish, channel and location from the virtual financial advisor. Either way you finish with your organization's Blueprint, with priorities, owners and a 12-month roadmap.
Who is AI Executive for?
It is exclusively for restaurant leaders: owners and partners, general and operations managers, marketing and finance managers, HR leaders, executive chefs with administrative responsibilities, directors of multi-unit groups and chains, and restaurant consultants.
You do not need technical knowledge or prompt-writing skills: you learn the structure you need and get access to MasterPrompt Vault, with specialized prompts for every area of the restaurant. It works for independent restaurants, hospitality groups, chains, hotels and food and beverage businesses. It is not for you if you only want to browse tools out of curiosity, if you expect AI to do everything unsupervised or if you are not willing to implement processes inside your restaurant. It is led by Diego F. Parra, creator of the MASTERESTAURANT® methodology, with 20 years inside the industry.
What will you achieve by the end of AI Executive?
By the end you sell more while working less, make better decisions with data and AI and multiply your team's productivity, with your AI Department ready and an implementation plan for the next 12 months.
In marketing, you build the plan with AI, create steady content without depending entirely on an agency and design campaigns by channel, time, reason and consumption moment. In finance, you analyze sales, costs, profitability and indicators with interactive dashboards. In operations, you develop standard recipes, technical sheets, manuals, SOPs and checklists, and design roles, org charts, onboarding and incentives. In service, you automate replies, reservations and review requests and build recovery protocols. And you build specialized assistants and agents for your restaurant, with twice-yearly program updates with new tools, prompts, agents and applications.
AI Executive in numbers
Spot
Investment (USD)
Live classes
1-on-1 diagnosis session with Diego
Additional expert session with Diego
Program access
PRO Spot
2,200
8 (one per week)
Yes
No
12 months
PRO + Spot
2,950
8 (one per week)
Yes
Yes
12 months
4 two-week pillars: marketing and sales, finance and decisions, operations, and the restaurant of the future.
How does it work?
An executive implementation path in 8 weeks
1-on-1
It starts with a diagnosis, not with theory
Before talking about tools we need to understand the business. In a private session we analyze your restaurant model, current level of digitalization, bottlenecks, the tasks that eat the most time, the processes that depend on a single person, and the AI applications with the highest immediate impact. Not every restaurant needs the same tools.
8
Four pillars, two weeks each
Marketing and sales, finance and decisions, operations and productivity, and building the restaurant of the future.
Kit
Every week you leave with tools, not notes
A specialized session, implementation tools, executive prompts, templates and assistants to apply directly to your restaurant.
★
It closes with your Blueprint, not with a certificate
The program ends in a private Executive Session where you define your organization's AI Restaurant Executive Blueprint: priorities, owners, selected agents, prioritized automations, tracking indicators and a 12-month roadmap. The goal is not to finish with more information: it is to finish with a system running.
1-on-1
Executive AI Diagnosis for Restaurants
A private session with Diego Parra to identify your bottlenecks, your productivity leaks and your first Quick Wins.
The program in detail
The four pieces that sum up AI Executive
The program's 4 pillarsEverything you need to know in 4 answersThe 8 weeks, week by weekWhat each spot includes
Creator of the MASTERESTAURANT® methodology
With Diego F. Parra
Diego F. Parra created the MASTERESTAURANT® methodology and has spent 20 years inside the industry, not watching it from outside. AI Executive connects that real restaurant experience with what Artificial Intelligence can do today: this is not AI taught by a technician who has never run a restaurant, it is AI applied to the pains, decisions and results restaurant leaders live every day. The methodology has already been implemented in +8,400 restaurants across 43 countries. See Diego F. Parra's professional profile →
Creator of the MASTERESTAURANT® methodology
Methodology implemented in +8,400 restaurants across 43 countries
+20 years in the hospitality industry
Author of «De Esclavo a Dueño» and «Triunfar o Morir en el Intento»
1-on-1 diagnosis session with him inside the program
The methodology behind the program
MASTERESTAURANT® in numbers
+8,400
restaurants with the methodology implemented
43
countries
8
weeks of intensive executive program
Brand figures, single source of the engine.
The methodology behind AI Executive
MASTERESTAURANT® implemented across +43 countries
The same MASTERESTAURANT® methodology has already been implemented in +8,400 restaurants, hospitality groups and franchises across 43 countries. AI Executive takes it into executive Artificial Intelligence: marketing, finance and operations of your restaurant, in 8 weeks, with private 1-on-1 mentoring.
Map by masterestaurant.com
Social proof
Restaurants and groups already working with the methodology
Only a sample of our clients across 43 countries: the full operation spans thousands of restaurants and hospitality groups.
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What does each spot include?
Starts
PRO Spot
The complete 8-week executive program.
USD 2.200
1-on-1 diagnosis session with Diego — a private strategic session to analyze your restaurant and map your AI roadmap
8 live strategic classes — 1 class per week with actionable content to transform your restaurant with AI
Manuals, guides and tools — practical, ready-to-use resources for every key area of your operation
MASTERESTAURANT prompt library — an exclusive library of tested prompts for every area of your operation
Private community of leaders — connect, share and learn with other restaurant leaders on the same mission
12 months of access to the program — updated content, recordings and resources available for 12 months
AI Executive certificate — prove your leadership and innovation when you complete the program
Not included
Additional expert session with Diego — go deeper into your specific challenges and get expert guidance to maximize results
No. AI Executive is designed for restaurant leaders, not for programmers. Tools and methodologies are explained in plain language with direct application.
Do I need to know how to write prompts?
No. You learn the structure you need and you also get access to MasterPrompt Vault, with specialized prompts for every area of the restaurant.
Does it work for an independent restaurant?
Yes. The program applies to independent restaurants, hospitality groups, chains, hotels and food and beverage businesses.
Will Artificial Intelligence replace my team?
The goal is not to remove people: it is to remove repetitive work, increase the team's capacity and let people focus on what demands judgment, hospitality and leadership.
Can it replace a Community Manager?
AI can take on or accelerate much of the planning, creation, adaptation, scheduling, replying, analysis and optimization of content. Final strategy, brand validation, on-site shooting and sensitive situations stay under human supervision.
Which tools are used?
Different AI tools are reviewed according to the restaurant's needs. Some are free and some require a subscription. You do not have to buy them all.
How much time do I need per week?
The program is designed for executives. What matters is not putting in many hours, but moving forward every week on concrete restaurant processes.
Are the sessions recorded?
Yes. The program includes recorded training sessions so you can advance at your own pace, plus the private components of your spot.
What happens when the tools change?
The program includes twice-yearly updates with new tools, prompts, agents and restaurant applications.
Will I get results in eight weeks?
In eight weeks you design and implement the first systems, agents, documents and automations. Results depend on the quality and speed of implementation inside your restaurant.
The question is no longer whether Artificial Intelligence will reach restaurants
The question is who implements it first. Your competition can already build campaigns faster, answer guests automatically, analyze costs in minutes, write manuals without starting from zero and spot problems before they turn into losses. Build your restaurant's Artificial Intelligence Department.
