AI assistant · N3 Analysis with a verdict
Delivery Campaign Builder for Restaurants
Builds delivery campaigns on two lanes: selling more inside the platforms without melting margin into commissions, and moving orders toward your direct channel using the packaging as an advertising medium.
N3Analysis with a verdict
Crosses YOUR numbers and takes a stand, with a table, units and currency. Not options: a recommendation you can defend.
◆ This assistant 24 of the 164 published assistants are at this levelIs this for you?
What it does and what you get
- An order sold through a platform is a different business: it pays commission, competes inside an app and the customer data stays with the app.
- This assistant designs the campaign your situation calls for: choosing the dishes that still leave margin after commission and travel well, writing the app pieces and setting up the mechanic that brings direct orders through the packaging of every delivery.
What you end up with
A delivery campaign with a dish table chosen by margin after commission, copy separated by lane, a 4-week plan and the channel's indicators.
EXAMPLE This is what you getAn example built with Sazón de Origen, the house's fictional restaurant.Not your data: your result is built with YOUR restaurant's.See the full example →Sample result
The owner asked this: "I get about 214 delivery orders a week across both locations and 156 come in through the platform, which charges me 28% commission. I want to move that to my own delivery without switching off the Tuesday-to-Friday lunch."
The app price is not the menu price. It goes up 18% and the 45 ml cup is charged inside it. The commission you read on your last settlement —28% on the selling price— comes in as a line of the dish, not as a month-end rounding. And packaging is charged to this channel, never to overheads: 2,100 COP the dining-room Bandeja does not pay.
| Dish | App price | Commission 28% | Packaging | Margin after commission | Travels well |
|---|---|---|---|---|---|
| Bandeja de la casa | 49,500 COP | 13,860 COP | 2,100 COP | 19,240 COP | Yes, with hogao in a separate cup |
| Combo Bandeja + lemonade + dessert | 69,900 COP | 19,572 COP | 3,700 COP | 27,728 COP | Yes |
| Sancocho de tres carnes | 44,900 COP | 12,572 COP | 2,600 COP | 16,828 COP | Only inside the 20-minute radius |
| Trucha al ajillo | 61,500 COP | 17,220 COP | 1,800 COP | 22,580 COP | No |
Two discards, each with its number. Trucha al ajillo is out of the platform lane for two reasons: inside the box it keeps cooking and after 25 minutes it arrives dry, and its food cost lands at 32.4% even at the app price, above the 32% ceiling the house set for a dish on promotion. On the dining-room menu that same trout runs at 38.3%, four points over the house average of 34%: there the problem is not the offer, it is the menu price, and it gets fixed on the costing sheet. Sancocho de tres carnes does travel, but the rice pastes up and the broth concentrates past the 25-minute mark: it stays on your own delivery, inside the bike radius, and never goes on the app.
Of the Bandeja's 49,500 COP, 35,640 COP actually reach the restaurant. Against those, dish plus packaging weigh 46.0%. That is why the platform lane is worked with a combo and not with a discount. The margins in the table are contribution before payroll and rent. Illustrative figures, built from the data you gave; dish and packaging costs are assumed until you check them against this month's costing sheet.
The same dish carries three prices and three margins, and not because you want to charge differently: because each channel charges differently to let it in.
| Dish | Dining room | Own delivery | Delivery platform |
|---|---|---|---|
| Bandeja de la casa | 42,000 COP · leaves 27,700 | 42,000 COP · leaves 25,600 | 49,500 COP · leaves 19,240 |
| Sancocho de tres carnes | 38,000 COP · leaves 25,100 | 38,000 COP · leaves 22,500 | Out: rice and broth at 25 minutes |
| Trucha al ajillo | 52,000 COP · leaves 32,100, at 38.3% food cost | 52,000 COP · leaves 30,300, inside the radius | Out: dry at 25 minutes and 32.4% |
| Combo Bandeja + lemonade + dessert | Sold à la carte | 62,000 COP · leaves 39,400 | 69,900 COP · leaves 27,728 |
The same Bandeja leaves 25,600 COP in your lane and 19,240 COP on the app, and in your lane the customer pays 7,500 COP less. Those 6,360 COP of difference are not a discount you hand out: they are the commission you stop paying. With 156 platform orders a week and a 41,200 COP average order there —not the dining room's 48,000 COP— the commission takes close to 1,800,000 COP a week, some 7.8 million a month: 3.6% of both locations' sales.
Your own delivery fee is 5,000 COP and the bike costs 4,500 —assumed until you check it against the real payroll— so it pays for itself and stays out of the figures above.
The judgement behind the matrix, declared and arguable: the platform stays as a shop window, which is where people who do not know you find you, and not as the channel where the margin lives. The concession: if the commission dropped to 15% tomorrow, the Bandeja would leave 25,675 COP on the app, above your own lane, and this matrix would read the other way round. Illustrative figures.
Platform lane. The name has to read without a waiter and without knowing what goes on a bandeja, because whoever is searching at 12:40 does not ask.
| Piece | Copy, ready |
|---|---|
| Name on the app | Bandeja de la casa · full plate with beans, pork crackling, beef, rice, egg and avocado |
| 3-second description | Beans cooked for four hours and crisp crackling. The hogao travels apart, in a sealed cup, so the rice arrives loose. |
| Combo, 69,900 COP | Full Bandeja, 400 ml corozo lemonade and arequipe dessert. It costs 4,000 COP less than the three bought separately. |
The combo leaves the order at 69,900 COP against the 41,200 COP the channel averages today, and adds 8,488 COP of margin over the Bandeja alone. No piece promises a delivery time: your kitchen does not run the traffic on the 70 at midday.
Direct lane. The insert travels taped inside the lid, where it is read as the box opens and not off the floor of the bike.
This plate left our kitchen in Laureles. Order the next one on WhatsApp at 300 000 0000: same dish, menu price, and delivery on us with code CASA-20. No app surcharge.
20-second WhatsApp script, read exactly as written:
Don Jorge, Sazón de Origen here. Today's box carries code CASA-20. If you place the next order through this same WhatsApp, delivery is on us: same dish, menu price, no app surcharge. The bike leaves from our own kitchen, not from a pickup point. Send me "CASA" and I will send you the delivery menu.
The benefit is paid with the saved commission: giving the delivery away costs 4,500 COP and the commission on that Bandeja was 13,860 COP. Even with delivery given away, the direct order leaves 21,100 COP against the app's 19,240 COP.
Illustrative example generated with a fictional restaurant. Not a promise of results, not a client case.
This is 3 of 5 parts. Behind the wall sit the two pieces that get executed. The 9 × 5 cm insert template, with its four fixed rows and the reason for each: handwritten code, benefit paid out of the saved commission, 21 days' validity from the stamp, one channel with opening hours. The four-week plan as a table, with milestone, lane, owner and signal: the baseline week with nothing touched, the insert in all 214 boxes, the WhatsApp script to whoever already redeemed, and the app paused between 12:30 and 1:30 so the dining room loses no tables. It carries the day-15 decision rule at 9:00 a.m. and the three indicators with their baseline. Plus the dispatch checklist by the clock from 11:15 a.m., with the 3:00 p.m. waste count.
See the full example — free accountWorks with these AIs
How to use it
Which of your data it uses
This assistant works with 9 of the 23 fields in «My Restaurant», among them Cuisine or concept, City and country and Team size. It does not ask out of curiosity: these are what make the answer speak about YOUR scale instead of an industry average — the same calculation on a business of another size returns a number you cannot decide with. You fill them once and they apply across the library, so the second assistant you open already starts with them in place. Whatever you leave blank, the assistant asks for one thing at a time instead of inventing it, and says so before answering, so you know what it is working from.
Always up to date
Every assistant carries a visible version and date. When an AI changes how it works, the assistant's version goes up and you see what changed.
v1.3.02026-08-25Card completed (doc 11): who it is for, a sample result with the fictional restaurant Sazon de Origen, and recommended AIs. The assistant body did not change.v1.2.02026-08-20Rooting. Delivery has its own economics —platform commission, packaging, minutes on the road— and the assistant stopped naming it to start using it: the campaign only starts if the sales channels include delivery, the star dishes go through the food cost after commission filter and the 25 minutes inside a box test, the combo is measured against the channel average check —not the dining-room one— and the 4 weeks plan is anchored on the strong dayparts. Seven business fields working inside the TASK, not a list declared in the header. Text swapped, not added: the body went from 799 to 791 words.v1.1.12026-08-14Spelling: Spanish accents restored in the prose. No field marker, link or meaning changed.v1.1.02026-08-13Rewritten under the margin mandate: 6 numbered steps across both lanes, 5 named deliveries with columns, 8 business fields, commission and packaging traps, a verification checklist and travel and container units.v1.0.02026-08-11The assistant is born.Same method, another variant
Inside the app this is a single control: you press it and the assistant reframes itself, including the variants that don't appear here because they don't have their own page yet.
More assistants in this category
Designs a complete campaign end to end: money objective, audience, message, offer, channels and a 4-week calen…
N3 · Analysis with a verdictDesigns your loyalty program as a recognition ladder: steps with clear signals, house gestures that cost littl…
N3 · Analysis with a verdictBuilds campaigns that fill specific slots in your reservation book: a weekly demand map, a booking motive per …
Included in the always-growing library
Access to every published assistant, adapted to your AI and personalised with your restaurant's data, updates included.
