Who is this assistant for?

Your guests do come back, but they take a good month to do it. You give away the dish everyone asks for and hand over a sale that was coming anyway. You hand the invitation over at the till and nobody writes down who took it or when. You put the promotion on the hour that already filled and only moved the same people around.

Winning a new guest is expensive; getting the one who already came to return sooner costs far less, and almost nobody works it with a method. This assistant builds the complete repeat mechanic for your business: the parting gesture that plants the next visit, the reminder that never sounds like a collection notice and the reward aimed at high-margin dishes, with the offer economics worked out so the campaign pays.

AI assistant · N4 Executable plan

◆ Included in the annual plan✍️ Copywriting and High-Impact Campaignsv1.3.0 · 2026-08-25

Repeat-Visit Campaign Builder for Restaurants

Builds the campaign that shortens the gap between one visit and the next: plants the next visit inside the current purchase, reminds before expiry and rewards the return without cannibalizing your full nights.

Depth

9/23

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Steps to use it

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◀ Put out today's fireRun the year ▶

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N4Executable plan

A plan with owners, deadlines and the metric you review. Not advice: an agenda someone can execute on Monday.

◆ This assistant 23 of the 164 published assistants are at this level

Is this for you?

What it does and what you get

Winning a new guest is expensive; getting the one who already came to return sooner costs far less, and almost nobody works it with a method.
This assistant builds the complete repeat mechanic for your business: the parting gesture that plants the next visit, the reminder that never sounds like a collection notice and the reward aimed at high-margin dishes, with the offer economics worked out so the campaign pays.

What you end up with

The repeat campaign as a three-phase matrix with ready copy, the offer economics in your currency and two indicators to know whether the gap between visits actually shrank.

EXAMPLE This is what you getAn example built with Sazón de Origen, the house's fictional restaurant.Not your data: your result is built with YOUR restaurant's.See the full example →

Sample result

Sazón de OrigenFictional contemporary Colombian restaurant in Medellín, 2 locations, 6 years in business. Every sample result in the library comes from this same case. Fictional restaurant

The owner asked this: "The ones who come do come back, but they take a good month. I want them back sooner without giving away the weekday lunch, which already fills up, and I want to hand something to my own-delivery orders too."

The house interval is 31 days. The goal lands at 26. It comes out of 12 weeks of order slips from your own delivery and of dining-room checks with a name on them: 612 people bought twice or more, and the average between one purchase and the next came to 31 days. The step is five days. Someone who comes once a month does not switch to every fortnight because of a card, and promising that would be starting with a lie.

What the step is worth: 365 over 31 is 11.8 visits a year; over 26, 14.0. That is 2.2 more visits a year per guest who already returns. Each 48,000 COP visit leaves 31,680 COP of contribution margin once the food is paid at the house rate of 34%, so the step is worth 69,700 COP a year per guest, or 13,940 COP for every day taken off the interval. Illustrative figures, built from the data you gave.

What was ruled out, and why. Tuesday-to-Friday lunch and Sunday midday fill on their own: pulling a visit forward there adds no cover, it moves the same one around and tightens the kitchen for no peso more. The redemption window landed on Tuesday to Thursday, 6:30 to 9:00 p.m., expiring at 14 days. The delivery platform was also ruled out for the reminder phase: there the phone number stays with the app, not with the house. Only the insert goes in, and the contract is worth reading before it goes to print.

Phase	Piece	Ready copy	Sales channel	Trigger moment
Seed	Coded card, inside the check folder	"The house cazuela is waiting for you Tuesday to Thursday, after 6:30. That one is on us."	Dining room	On payment at lunch, Tuesday to Friday
Seed	Insert stapled to the order slip	"Keep this slip. Good for the cazuela de frijoles, served in the dining room, Tuesday to Thursday."	Own delivery	In every dispatched order
Remind	WhatsApp message, day 11 of the 14	"On Thursday the sancocho de tres carnes comes out at half past six. Your card runs until Sunday."	Own delivery	Three days before expiry
Reward	The cazuela against the code, one per table	"This one is on the house, for coming back."	Dining room	Tuesday to Thursday, 6:30 to 9:00 p.m.

The reward is not chosen by what the owner likes. It is chosen by the cost of the plate and by what already sells with no help.

Candidate	Menu price	Cost per plate	Food cost	Verdict
Bandeja de la casa	52,000 COP	18,000 COP	34.6%	Falls on cost, and it is a star on top of that
Sancocho de tres carnes	46,000 COP	15,600 COP	33.9%	Falls on cost
Trucha al ajillo	44,000 COP	13,600 COP	30.9%	Fits under 32%, but gives up a sale that was coming anyway
Cazuela de frijoles de la casa	34,000 COP	9,900 COP	29.1%	In: the workhorse, not a star

The finding in this table is not the reward, it is the bandeja. At 52,000 COP with 18,000 of cost it sits at 34.6%, exactly the menu average and above the 32% demanded of a plate on promotion. To fit, it would have to sell at 56,300 COP. The problem there is not the offer, it is the menu price, and the house goal is to lift the operating margin from 8% to 14% without touching that price; so the bandeja stays out of the reward until the costing sheet says otherwise.

Item	Figure	Where it comes from
Incentive cost, one cazuela per table	9,900 COP	34,000 COP menu price at 29.1%
Margin of the redeeming table, two people	63,360 COP	96,000 COP less 34% of food
Margin protected after the reward	53,460 COP	63,360 − 9,900
Hard ceiling on the incentive	31,680 COP	margin of a single 48,000 COP visit
Weight of the reward on that table	15.6%	9,900 over 63,360

The returns that pay for it: 300,000 COP of printed cards and count sheets for 12 weeks —assumed until you check it against your supplier— divided by 53,460 COP gives six tables. A threshold that low is no target, and saying so matters: six tables happen without a campaign. The number that decides is the interval, and that one lives on the count sheet.

Both come out finished: one goes to the printer, the other gets scheduled. Neither carries fine print, and both read standing up, in the five seconds it takes to sign the receipt.

	Physical, for the dining room	Digital, for your own delivery
Format	9 × 5 cm card, heavy stock, printed on one side, inside the check folder and on top of the receipt.	WhatsApp message from the restaurant's number, sent when the day's order is closed.
Copy	"Thank you for coming back. The house cazuela de frijoles is waiting for you Tuesday to Thursday, after 6:30, and it is on us. Bring this card. Until DD/MM."	"Doña Marta, thank you for today's order. We have the cazuela de frijoles waiting for you whenever you come into the dining room on a Tuesday, Wednesday or Thursday after 6:30. Good until DD/MM. Code SO-0412."
The code	Four pre-printed digits, one per card. Whoever takes payment writes the expiry by hand, in pen, in front of the guest.	It sits inside the message and is copied onto the sheet the same day, before the till is closed.
Who hands it over	Whoever takes payment, not whoever walks past.	The same person who confirms the order.
What it does not say	No percentages, no conditions, no "cannot be combined". If it has to be explained, it is badly written.	Not one link. A link turns a gesture into a promotion.

The cashier's line, one only, so nobody improvises:

"I am leaving the cazuela open for you on a Tuesday, Wednesday or Thursday evening. You have two weeks."

And the day-11 reminder, which talks about the dish and not about the prize:

"Don Julián, on Thursday the sancocho de tres carnes comes out at half past six. Your card runs until Sunday. Shall I hold a table for two?"

Nobody owes anything here, and the copy has to sound like it. A reminder that opens with "you have not used your benefit" reads like a collection notice and gets deleted unopened.

Illustrative example generated with a fictional restaurant. Not a promise of results, not a client case.

This is 3 of 5 parts. Behind the wall sit the two pieces that get executed. The interval sheet: one row a day with Date, Code, Table, People, Spend, Previous visit, Days and a box asking whether the guest who came back is the professional who already had lunch here on weekdays; with the decision rule for Friday of week 6, at 9 in the morning, which orders the handover changed below 3 redemptions per 100 cards and the window cut back to Tuesday and Wednesday above 12 with the interval stuck at 31 days. And the shift close for whoever hands the card over, hour by hour: cards counted against closed checks at 2:45, the pad of consecutive codes, the redemption portions plated at 6:20, the codes onto the sheet at 9:10 and the two figures read on Friday.

See the full example — free account

Works with these AIs

Claude con Claude Design — the best for this assistant The only one that COMPOSES the piece instead of describing it: it opens its canvas, builds one artboard per unit and sets the text in place. Ask it for the style contract before the first piece, and have screenshots of your reference account at hand.

How to use it

Think about how you recognize a returning guest today: a program, order records or simply the team's memory.

Paste the assistant into your trusted AI and describe your business format and slow hours when asked.

Pick one of the two invitation variants proposed, print or schedule it, and track first-week redemptions.

Which of your data it uses

of 23

This assistant works with 9 of the 23 fields in «My Restaurant», among them Business type, Your main guest and Best-selling dishes. It does not ask out of curiosity: these are what make the answer speak about YOUR scale instead of an industry average — the same calculation on a business of another size returns a number you cannot decide with. You fill them once and they apply across the library, so the second assistant you open already starts with them in place. Whatever you leave blank, the assistant asks for one thing at a time instead of inventing it, and says so before answering, so you know what it is working from.

Business typeYour main guestBest-selling dishesMenu price rangeAverage check (with currency)Strong and slow daypartsActive sales channelsActive social channels (with the @ or the link)Communication tone

Always up to date

Every assistant carries a visible version and date. When an AI changes how it works, the assistant's version goes up and you see what changed.

Same method, another variant

Inside the app this is a single control: you press it and the assistant reframes itself, including the variants that don't appear here because they don't have their own page yet.

What you want to achieve

attract new guests win back guests raise the check fill slow days build loyaltyrepeat purchasereservations delivery event High-Impact Campaign Builder for Restaurants