What does MASTERESTAURANT do?

MASTERESTAURANT designs, creates and scales profitable business models for restaurants, dark kitchens, foodtechs and hospitality businesses through intensive training, specialized consulting and hands-on support, with a proprietary methodology applied across more than 8,400 restaurants and hospitality groups in 43 countries.

Do you work with restaurants outside Colombia?

Yes. The MASTERESTAURANT methodology is applied in 43 countries, in Spanish and English, with on-site and remote services for restaurants, groups, franchises and the HORECA sector.

Where do I start if my restaurant is not profitable?

The first step is a strategic intervention of the business model: the MASTERESTAURANT 0.1 program activates concrete weekly actions on sales, profitability and business structure.

01 Global restaurant & HORECA consulting firm

We create, elevate and scale profitable restaurants

A world-class international restaurant consulting firm. We design, build and scale profitable business models with consulting, a proprietary methodology, artificial intelligence and an ecosystem of digital tools for restaurants. Methodology applied across +8.400 restaurants and groups in 43 countries.

+8.400restaurants transformed

43countries

+20years of experience

+65Mcontent views

NEW

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AI Executive · Artificial Intelligence for Restaurants

Make 1 person produce like 5. In 8 weeks you turn Artificial Intelligence into a new productivity department inside your restaurant: content, sales, finance, manuals, automations and specialized assistants.

I want to implement AI in my restaurant →

Social proof

A sample of the +8.400 restaurants and groups that already trust MASTERESTAURANT®

Only a sample of our clients across 43 countries: the full operation spans thousands of restaurants and hospitality groups.

100 MontaditosUSAAcodres Norte de SantanderColombiaAma las empanadasColombiaArandanos BistróMéxicoAsados al BarrilColombiaBalsámicoColombiaBarrelHouse NYUSABazfexEcuadorBetos Parrilla BoyacenseColombiaBocas GrillColombiaBorgersEcuadorBronte ConnectionPanamáCafe Carola PaisMéxicoCallejero Social foodColombiaCasa blancaUSACazuelitas and GrillColombiaChefsolutionUSAChirivico WingsColombiaClassic BurgerGuatemalaCoco PlaceColombiaCumaco Arepa HouseUSADACPUSADel Río restauranteMéxicoDellacasa Café-BistróBoliviaDisney Cruise LineUSADon Burrito TexMexChileDonde Pino RestauranteColombiaEl Ají RestauranteMéxicoEl ChurrascoColombiaEl JardinCosta RicaEl Parche comida colombianaColombiaEl Reyna MariscosMéxicoEmpanadas Factory Los Andes RestaurantUSAEntre SantosUSAFeel FitColombiaFifi's on the BeachUSA100 MontaditosUSAAcodres Norte de SantanderColombiaAma las empanadasColombiaArandanos BistróMéxicoAsados al BarrilColombiaBalsámicoColombiaBarrelHouse NYUSABazfexEcuadorBetos Parrilla BoyacenseColombiaBocas GrillColombiaBorgersEcuadorBronte ConnectionPanamáCafe Carola PaisMéxicoCallejero Social foodColombiaCasa blancaUSACazuelitas and GrillColombiaChefsolutionUSAChirivico WingsColombiaClassic BurgerGuatemalaCoco PlaceColombiaCumaco Arepa HouseUSADACPUSADel Río restauranteMéxicoDellacasa Café-BistróBoliviaDisney Cruise LineUSADon Burrito TexMexChileDonde Pino RestauranteColombiaEl Ají RestauranteMéxicoEl ChurrascoColombiaEl JardinCosta RicaEl Parche comida colombianaColombiaEl Reyna MariscosMéxicoEmpanadas Factory Los Andes RestaurantUSAEntre SantosUSAFeel FitColombiaFifi's on the BeachUSA

Fogo Do MarPerúFonda tipicos cocina tradicional colombianaColombiaFreddy's FriendsMéxicoGarrisonMéxicoGreen HillHondurasGrupo Gastronómico Corazón de mayahuelMéxicoGrupo Lidany'sMéxicoGrupo Veho Hospitality GroupUSAHerencia LópezMéxicoHornitos Bakery Llc ClifonUSAHotel del Arte Santa RitaMéxicoHotel restaurante palmas de Santa ElenaColombiaIL NONNO Trattoria de BarrioColombiaIssa's Venezuelan Food LLCUSAJoe'sColombiaKFCHondurasLa BaraccaDinamarcaLa CanteraMéxicoLa Casona ExpressMéxicoLa Crema Food and GrillUSALA FUNDACIÓN 1596MéxicoLa Hechicera Resto BarColombiaLa Parrilla Mexican Restaurant-Casi Cielo-La CarretaUSALa RomanaColombiaLa Tóxica RestauranteCanadaLas Chulas Auténtica Comida MexicanaMéxicoLe ParcRepublica DominicanaLeon GuanajuatoMéxicoLotus Flower RestaurantChileLupe restauranteUSAMajestic Portuguese BakehouseUSAMangucciColombiaMatchaCháColombiaMerkavaMéxicoMi Nona CaféColombiaMister.A Pollo ApanadoArrecifeFogo Do MarPerúFonda tipicos cocina tradicional colombianaColombiaFreddy's FriendsMéxicoGarrisonMéxicoGreen HillHondurasGrupo Gastronómico Corazón de mayahuelMéxicoGrupo Lidany'sMéxicoGrupo Veho Hospitality GroupUSAHerencia LópezMéxicoHornitos Bakery Llc ClifonUSAHotel del Arte Santa RitaMéxicoHotel restaurante palmas de Santa ElenaColombiaIL NONNO Trattoria de BarrioColombiaIssa's Venezuelan Food LLCUSAJoe'sColombiaKFCHondurasLa BaraccaDinamarcaLa CanteraMéxicoLa Casona ExpressMéxicoLa Crema Food and GrillUSALA FUNDACIÓN 1596MéxicoLa Hechicera Resto BarColombiaLa Parrilla Mexican Restaurant-Casi Cielo-La CarretaUSALa RomanaColombiaLa Tóxica RestauranteCanadaLas Chulas Auténtica Comida MexicanaMéxicoLe ParcRepublica DominicanaLeon GuanajuatoMéxicoLotus Flower RestaurantChileLupe restauranteUSAMajestic Portuguese BakehouseUSAMangucciColombiaMatchaCháColombiaMerkavaMéxicoMi Nona CaféColombiaMister.A Pollo ApanadoArrecife

Morada hoteles y restaurantesMéxicoMyos sushiVenezuelaNina Burguer & cocktailsEspañaOrinoco Food TruckUSAPanadería KUTYColombiaPanela BistróColombiaPardosColombia Parrilla Puerta Norte (MéxicoPepitos GrillEcuadorPikeo PicnicColombiaPizzeria la GrottaVenezuelaPollo Brasa y Sazon / Brasa y SazonUSAPorti sas / Neblinas RestauranteColombiaQuintaPuertaChileRest Francesco'sMéxicoRestaurant Tacos tj 664USARestaurante ChillinPanamáRestaurante el TrébolMéxicoRestaurante La CarretaMéxicoRestaurante La PampeColombiaRestaurante Los danzantesMéxicoRestaurante ParcerosEspañaRestaurante Sabor AndinoItaliaRestaurantes PADColombiaRoman RestauranteColombiaSanta PeccatoSanta Cruz BoliviaSelváticoColombiaSopas y Picadas villa inesColombiaStudio Media MarketingUSASweet ArtColombiaTaquito GrillMéxicoThe Dinner HouseBelizeToidoi Cantina VietnamitaGuatemalaTributo GastrobarColombiaTropique food clubColombiaUrban WingsMéxicoWine MarketMéxicoMorada hoteles y restaurantesMéxicoMyos sushiVenezuelaNina Burguer & cocktailsEspañaOrinoco Food TruckUSAPanadería KUTYColombiaPanela BistróColombiaPardosColombia Parrilla Puerta Norte (MéxicoPepitos GrillEcuadorPikeo PicnicColombiaPizzeria la GrottaVenezuelaPollo Brasa y Sazon / Brasa y SazonUSAPorti sas / Neblinas RestauranteColombiaQuintaPuertaChileRest Francesco'sMéxicoRestaurant Tacos tj 664USARestaurante ChillinPanamáRestaurante el TrébolMéxicoRestaurante La CarretaMéxicoRestaurante La PampeColombiaRestaurante Los danzantesMéxicoRestaurante ParcerosEspañaRestaurante Sabor AndinoItaliaRestaurantes PADColombiaRoman RestauranteColombiaSanta PeccatoSanta Cruz BoliviaSelváticoColombiaSopas y Picadas villa inesColombiaStudio Media MarketingUSASweet ArtColombiaTaquito GrillMéxicoThe Dinner HouseBelizeToidoi Cantina VietnamitaGuatemalaTributo GastrobarColombiaTropique food clubColombiaUrban WingsMéxicoWine MarketMéxico

02 What we do

We design, build and grow foodservice businesses

Already own a restaurant?

Growth accelerators: strategies that improve the customer experience and increase profitability at the same time — sales, menu, costs, service and marketing.

Accelerate it now →

Billing over 1 million dollars?

We take restaurants and hospitality groups above $1M to the next level: standardization, scalability, profitability and expansion to consolidate and multiply high-volume foodservice operations.

0.1 Intervention →

Building a new one?

From concept to a complete business model: canvas, service structure, theme, menu and sales channels so it is born profitable, not improvised.

Start with method →

Explore the full MASTERESTAURANT® ecosystem: programs, courses, book, tools and services to create, elevate and scale your restaurant.

See the full ecosystem →

Strategic intervention

MASTERESTAURANT® 0.1 Program

Private strategic intervention for restaurants: every week you activate concrete actions that impact sales, profitability and business structure.

Discover the 0.1 Program →

MASTERESTAURANT® global impact

Presence and results across 43 countries: restaurants, groups, franchises and HORECA.

As an international restaurant and hospitality consulting firm, at MASTERESTAURANT® we have worked with +8.400 restaurants, hospitality groups, franchises and HORECA businesses across 43 countries in the Americas, Europe, Asia, the Middle East and Africa. We help owners and operators create, elevate, scale and make their foodservice business models profitable with a proprietary methodology, technology and artificial intelligence, with measurable results in sales, profitability, costs, operations and customer experience.

Map by masterestaurant.com

03 Real results

What our clients across 43+ countries say

"We could see the bottlenecks in the operation and acted right away to get results in operations, scheduling, staffing, inventory and equipment management… making a 180-degree turn in how we see the business, understanding the importance of costs so the company keeps the profit it aims for."
Dorian Rallón · Co-founder

"With the support we have learned to generate better results using digital marketing, with less investment and less effort than what we used to do with traditional media."
Orlando P. Bernal · Co-founder

"Thanks to improvements in operational planning, the use of social media and digital marketing, and menu optimization with consumer psychology, we grew sales by more than 46% in a short time."
Viviana Cañón · Co-founder

"Diego has a very special mind, with a great ability to ask the right questions and at the same time find ingenious solutions at every stage: planning, execution and evaluation. Outstanding!"
Andres F. Jaramillo · Co-founder & CMO

Community

Join our MASTERESTAURANT Community for FREE

Restaurant owners and teams from 43 countries sharing knowledge, tools and applied AI — straight to your WhatsApp.

Join the community

04 Methodology & tools

A proven methodology, specialized tools

Book: From Slave to Owner

The MASTERESTAURANT methodology applied in more than 7,000 foodservice businesses across 43 countries: clear strategies to stop operating your restaurant and start leading it — from resource management to the processes that scale.

Buy it on Amazon →

EXPONENTIAL: 8 weeks to a profitable, scalable and autonomous restaurant

A high-level intensive program for owners, managers and hospitality leaders who want to stop operating in survival mode and build a profitable, scalable and autonomous business. 8 fully practical weeks — you implement from week one on your own restaurant — with the MASTERESTAURANT® methodology applied across +8.400 restaurants in 43 countries. Includes a private 1-on-1 diagnosis, live mentorships, an execution group and expert support: you order costs, prices and operations, turn sales into real profit and stop being the bottleneck. Growing on intuition is slow and risky; growing with a proven method is EXPONENTIAL.

Apply to the program →

Course: Create & Elevate Successful Restaurants

The complete online training, at your own pace: more than 20 hours of practical content — business model, costs, menu, service, marketing and sales — with the MASTERESTAURANT® methodology applied across +8.400 restaurants in 43 countries. Apply each module directly in your restaurant and start whenever you want.

See the course on Udemy →

05 Our team

Multidisciplinary restaurant & hospitality experts: 12 specialties, +20 years in the sector

Restaurant Costs & Finance

Master food cost, labor cost and break-even: control of costs, margins and cash flow to turn every sale into real profit and decide with numbers, not intuition.

Restaurant Operations & Standardization

Processes, manuals and systems that run your restaurant without depending on you: kitchen, purchasing and service standardization to sustain quality, reduce waste and scale with control.

Menu Engineering for Restaurant Growth

Menus that sell: menu engineering, per-dish costing and price psychology to raise the average ticket, profitability and turnover of your star dishes.

Marketing & Growth for Restaurants

Foodservice marketing and growth that fill tables: branding, social, advertising, loyalty and sales funnels to attract profitable customers and bring them back.

Service, Customer Experience & Hospitality

Experiences that build loyalty: service standards, customer journey and a hospitality culture that raise perceived value, reviews and repeat business.

Restaurant Business Models

Profitable, scalable business models: value proposition, revenue structure and unit economics so your restaurant makes money by design.

Leadership & People in Restaurants

High-performance teams: hiring, training, culture and leadership that cut turnover, raise productivity and release the owner from the bottleneck.

Restaurant Expansion & Franchising

Growth with method: opening new locations, franchise models and replicable systems to expand your foodservice brand without losing profitability or control.

Technology, AI and SEO/AEO for Restaurants

Restaurants powered by AI and data: automation, analytics and visibility on Google and answer engines (SEO/AEO) to attract demand and operate with intelligence.

Dark Kitchens & Food Tech

High-margin models: dark kitchens, delivery and food tech to sell beyond the dining room with lean, profitable and scalable structures.

Social Impact & Sustainability in Restaurants

Profitability with purpose: sustainable operations, responsible resource management and social impact that strengthen your brand and connect it with today's customer.