MASTERESTAURANT®Global foodservice market growth in 2025
Euromonitor InternationalServices portfolio - Restaurants and hospitality businesses - 43 countries
DIEGO F PARRA · CREATOR OF THE MASTERESTAURANT® METHODOLOGY
Restaurant Services PortfolioSpecialized MASTERESTAURANT services, training and courses to create, grow and scale restaurants and hospitality businesses.
These are the specialized MASTERESTAURANT services for owners, managers, partners and anyone building or scaling traditional restaurants, virtual restaurants, dark kitchens, ghost kitchens, foodtech and HORECA businesses. Choose your entry point by stage: a short challenge, an intensive program, a course, or private 1-to-1 guidance.
Download the portfolio (PDF)1-to-1 and corporate services have LIMITED slots worldwide
8,400+restaurants apply his methodology
43countries with supported groups
65M+views per year
2service languages: EN - ES
MASTERESTAURANT® ecosystem
MASTERESTAURANT® ecosystem
Programs, courses, book, tools and services to create, boost and scale your restaurant. Search or filter by type.
PROGRAMA
MASTERESTAURANT® 0.1 ProgramPrivate strategic intervention: every week you activate concrete actions on sales, profitability and structure of your restaurant.PROGRAMA
AI Executive · Executive Artificial Intelligence for RestaurantsImplement AI across content, sales, finance, manuals, automations and specialized assistants. In 8 weeks AI becomes a productivity department inside your restaurant.PROGRAM
Exponential ProgramAcceleration program to grow, boost and scale your restaurant or hospitality group with a proven method and expert guidance.PROGRAM
Acceleration ProgramAcceleration program to take your restaurant to the next level with focus, method and guided execution.PROGRAM
CASH Restaurant Finance ProgramCASH program: organize your restaurant finances, control cash flow and turn sales into real profit.CHALLENGE
Dare Restaurants ChallengeA challenge to transform your restaurant with clear goals and weekly action.CHALLENGE
Maximize Sales ChallengeMaximize your restaurant sales with intensive ticket, menu and marketing strategies.CHALLENGE
WOW Service ChallengeElevate service and customer experience to a WOW level.CHALLENGE
Boost Restaurants Challenge21-day challenge to boost your restaurant.CHALLENGE
COSTS ChallengeTake control of your restaurant costs and margins.CHALLENGE
From Employee to Owner ChallengeStop operating and start leading your restaurant.COURSE
Course: Create and Boost Successful RestaurantsComplete online Udemy training to create and boost your restaurant, at your own pace.COURSE
Course: How to Buy a Restaurant SuccessfullyMethod to buy a profitable restaurant avoiding the most costly mistakes.COURSE
Course: Create Restaurant Content with AIProduce professional content for your restaurant with artificial intelligence.COURSE
Course: Restaurant Service Certification for WaitersCertify your front-of-house team in professional restaurant service.SERVICES
Services PortfolioConsulting, acceleration, training and keynotes.SERVICES
Restaurant Keynote SpeakerKeynote speaker for hospitality and HORECA events: talks that inspire and activate your team and audience.SERVICES
International Restaurant SpeakerInternational speaker expert in restaurants and HORECA for congresses, fairs and corporate events.SERVICES
52-Week Membership52-week training membership: continuous learning, tools and guidance for your restaurant all year.SERVICES
Restaurant Mentorship1-on-1 strategic mentorship with Diego F. Parra for restaurant owners and leaders ready to scale.SERVICES
1-on-1 Restaurant SupportPersonalized 1-on-1 support to intervene your restaurant with method, focus and measurable results.SERVICES
On-site Restaurant ConsultingOn-site restaurant consulting (limited slots): diagnosis, action plan and execution in place.SERVICES
Expert Restaurant & Hospitality ConsultingExpert consulting for restaurants and hospitality set on growing and scaling: more margin, standardized operations and sustainable growth.SERVICESEnterprise Groups ConsultingConsulting for enterprise groups and chains: standardization, profitability and scalable expansion.SERVICES
Celebrity Restaurants ConsultingInternational consulting for celebrity restaurants and high-profile hospitality projects.SERVICES
Themed Restaurants ConsultingInternational advisory for themed restaurants: concept, experience and a memorable business model.SERVICES
Restaurant Investment Pitch DeckInvestment pitch deck for restaurants: structure your project and raise capital with a solid financial story.SERVICES
Restaurant Influencer MarketingRestaurant influencer marketing: creator and content strategy to fill and position your restaurant.TOOLS
Restaurant ToolsCanvas, checklists and standard recipe to operate with method.TOOL
Restaurant RadarGastronomic intelligence tool: keywords, trends and opportunities.TOOL
KPI DashboardKPI dashboard to measure and boost your restaurant.TOOL
Territory Engine (MTIE)Territorial feasibility and smart restaurant expansion engine.TOOL
Service Game KitGamified dynamic to train and elevate your front-of-house service with practical challenges.BOOK
Book: From Slave to OwnerThe route to stop operating your restaurant and start leading it.COMMUNITY
MASTERESTAURANT® WhatsApp ChannelIndustry strategy, data and tools, straight to your WhatsApp.
MASTERESTAURANT® 0.1 ProgramPrivate strategic intervention: every week you activate concrete actions on sales, profitability and structure of your restaurant.PROGRAMAAI Executive · Executive Artificial Intelligence for RestaurantsImplement AI across content, sales, finance, manuals, automations and specialized assistants. In 8 weeks AI becomes a productivity department inside your restaurant.PROGRAMExponential ProgramAcceleration program to grow, boost and scale your restaurant or hospitality group with a proven method and expert guidance.PROGRAMAcceleration ProgramAcceleration program to take your restaurant to the next level with focus, method and guided execution.PROGRAMCASH Restaurant Finance ProgramCASH program: organize your restaurant finances, control cash flow and turn sales into real profit.CHALLENGEDare Restaurants ChallengeA challenge to transform your restaurant with clear goals and weekly action.CHALLENGEMaximize Sales ChallengeMaximize your restaurant sales with intensive ticket, menu and marketing strategies.CHALLENGEWOW Service ChallengeElevate service and customer experience to a WOW level.CHALLENGEBoost Restaurants Challenge21-day challenge to boost your restaurant.CHALLENGECOSTS ChallengeTake control of your restaurant costs and margins.CHALLENGEFrom Employee to Owner ChallengeStop operating and start leading your restaurant.COURSECourse: Create and Boost Successful RestaurantsComplete online Udemy training to create and boost your restaurant, at your own pace.COURSECourse: How to Buy a Restaurant SuccessfullyMethod to buy a profitable restaurant avoiding the most costly mistakes.COURSECourse: Create Restaurant Content with AIProduce professional content for your restaurant with artificial intelligence.COURSECourse: Restaurant Service Certification for WaitersCertify your front-of-house team in professional restaurant service.SERVICESServices PortfolioConsulting, acceleration, training and keynotes.SERVICESRestaurant Keynote SpeakerKeynote speaker for hospitality and HORECA events: talks that inspire and activate your team and audience.SERVICESInternational Restaurant SpeakerInternational speaker expert in restaurants and HORECA for congresses, fairs and corporate events.SERVICES52-Week Membership52-week training membership: continuous learning, tools and guidance for your restaurant all year.SERVICESRestaurant Mentorship1-on-1 strategic mentorship with Diego F. Parra for restaurant owners and leaders ready to scale.SERVICES1-on-1 Restaurant SupportPersonalized 1-on-1 support to intervene your restaurant with method, focus and measurable results.SERVICESOn-site Restaurant ConsultingOn-site restaurant consulting (limited slots): diagnosis, action plan and execution in place.SERVICESExpert Restaurant & Hospitality ConsultingExpert consulting for restaurants and hospitality set on growing and scaling: more margin, standardized operations and sustainable growth.SERVICESEnterprise Groups ConsultingConsulting for enterprise groups and chains: standardization, profitability and scalable expansion.SERVICESCelebrity Restaurants ConsultingInternational consulting for celebrity restaurants and high-profile hospitality projects.SERVICESThemed Restaurants ConsultingInternational advisory for themed restaurants: concept, experience and a memorable business model.SERVICESRestaurant Investment Pitch DeckInvestment pitch deck for restaurants: structure your project and raise capital with a solid financial story.SERVICESRestaurant Influencer MarketingRestaurant influencer marketing: creator and content strategy to fill and position your restaurant.TOOLSRestaurant ToolsCanvas, checklists and standard recipe to operate with method.TOOLRestaurant RadarGastronomic intelligence tool: keywords, trends and opportunities.TOOLKPI DashboardKPI dashboard to measure and boost your restaurant.TOOLTerritory Engine (MTIE)Territorial feasibility and smart restaurant expansion engine.TOOLService Game KitGamified dynamic to train and elevate your front-of-house service with practical challenges.BOOKBook: From Slave to OwnerThe route to stop operating your restaurant and start leading it.COMMUNITYMASTERESTAURANT® WhatsApp ChannelIndustry strategy, data and tools, straight to your WhatsApp.No results. Try another word or clear the filter.
@masterestaurant
One portfolio, several ways in — depending on your restaurant's stage
Not every restaurant needs the same thing. A business still getting its costs in order does not need the same support as a group about to open its twelfth location.
That is why the MASTERESTAURANT® portfolio is organized by depth of intervention, not by trend: short challenges to trigger one concrete change, intensive programs to transform the model, courses to train the team, private 1-to-1 or corporate services when the decision is structural, and our own technology tools to sustain it day to day.
Everything runs on the same MASTERESTAURANT® methodology, applied by thousands of restaurants and hospitality groups across 43 countries. The entry point changes; the method, the metrics and the execution discipline stay the same.
The full portfolio
What the MASTERESTAURANT services portfolio includes
The EXPONENTIAL transformation program is a high-level intensive designed for owners, managers and hospitality leaders who want to stop operating in survival mode and build a profitable, scalable and autonomous business. Over 8 weeks you work on your own restaurant applying the MASTERESTAURANT® methodology, with a 100% practical focus: less theory, more real implementation.
Unlike a traditional course, here you intervene directly in your business model: you identify money leaks, optimize your cost structure and put the operation in order. The process is backed by expert guidance, starting with a private 1-to-1 diagnosis that defines strategic priorities, and continuing with live group mentoring where real operational questions get solved.
For business groups, corporate conglomerates, chains, restaurant holdings, dark kitchens and foodtech there is a specialized, fully tailored 1-to-1 service built to train the management team, the board and location leaders. It is private guidance with limited slots worldwide.
The portfolio is completed by the 21-day challenges (costs and finance, sales, WOW service, from employee to owner, own the year), courses and certifications for the team —including the service certification for waiters and front-of-house staff—, keynote speaking and workshops for HORECA events, investor pitch decks, on-site express business-model reviews and hospitality influencer marketing.
Explore more
Services portfolio: ecosystem resources and destinations
Related links for owners, managers and leaders evaluating MASTERESTAURANT® services.
World's best restaurant keynote speakerWorld's best restaurant consultantC-Suite restaurant consultant for chains & groupsDiego F Parra — professional profileKeynote speaker serviceCorporate groups & holdings consultingCelebrity restaurant consultingInternational themed restaurant advisoryMore countries →Services portfolio for restaurantsOne-on-one consulting for restaurantsMentoring for restaurantsMTIE — Territory Engine for restaurantsGastronomic Radar for restaurants
Data with sources
The numbers this portfolio puts under control
Cost of acquiring a new customer vs. retaining an existing one
Harvard Business ReviewAverage monthly staff separations rate in US accommodation and food services (2024)
U.S. Bureau of Labor StatisticsRESOURCES
MASTERESTAURANT studies, guides & tools
Studies, guides and utilities behind the methodology applied in your market:
- STUDYMasterestaurant Restaurant Staff Turnover Index 2026: the true cost of replacing a server is USD 5,860
- STUDYScaling Without Collapsing: The Engineering Behind 8,400 Business Units
- STUDYMarket research for restaurants: myth vs reality · Definition
- COMPARISONPlate Costing 2026: Traditional Method vs Masterestaurant
- LISTFranquiciar
- PODCASTHow to raise prices without losing guests | MR Podcast
Who is behind it
A portfolio built by operating restaurants, not from theory
One method behind the entire portfolio
Whether it is a 21-day challenge or a multi-month corporate engagement, the frame is the same: the Restaurant Model Canvas and MASTERESTAURANT® engineering — business model, costs and prime cost, operations and standards, customer experience, marketing and growth, and leadership. That is what lets a client start with a challenge and scale into a program or consulting without starting over.
How it is organized
The lines of the portfolio
21-day challenges
Short, guided interventions to trigger one concrete change: costs and finance without spreadsheets, beast-mode sales, WOW service, from employee to owner, and own the year. Ideal for fast traction.
See the challengesIntensive programs
EXPONENTIAL, ACCELERATION, CA$H Finance and the 0.1 Program: 8 weeks of applied transformation on your own restaurant, with a private diagnosis and live group mentoring.
See the programsCourses and certifications
Training for the owner and the team: create and grow restaurants, how to buy a restaurant, AI for restaurants, marketing and growth, and the service certification for waiters and front-of-house staff.
See courses and certificationsPrivate and corporate services
1-to-1 mentoring, personalized consulting, consulting for groups and holdings, keynote speaking and workshops, investor pitch decks, on-site visits and hospitality influencer marketing.
See the 1-to-1 servicesSpecialized tools and technology
Our own technology tools for restaurants and hospitality businesses: Restaurant Model Canvas, KPI dashboard, Gastronomic Radar, standard recipe generator, daily Micro-Playbook, micro-guides and the interactive service training KIT.
See the toolsThe methodology
Discover the MASTERESTAURANT methodology
Behind every restaurant group that scales profitably there is a system, not luck: the MASTERESTAURANT methodology, applied in 8,400+ restaurants across 43 countries - tools, processes and models that turn a group growing on impulse into a food business that standardizes, runs with governance and expands.
Who it is for
Who this portfolio was built for
Specialized services for the people who decide:
Restaurant owners and partners
They want a profitable business that does not depend on being there every day.
Managers and general managers
They need method, metrics and standards to lead with data.
Groups, chains and holdings
They want to standardize, scale and train management and location leaders.
Dark kitchens, ghost kitchens and foodtech
Digital models that must protect margin and unit economics.
Chefs and hospitality professionals
They want to transform their career and income without depending on one kitchen.
What you will find here
Everything the MASTERESTAURANT portfolio includes
The full catalog of services, programs, training and tools:
- EXPONENTIAL transformation program (8 intensive weeks)
- Restaurant ACCELERATION program (8 weeks)
- CA$H program — finance and costs without spreadsheets (8 weeks)
- 0.1 Program — private strategic intervention
- 21-day challenges: costs and finance, sales, WOW service, from employee to owner, own the year
- Specialized courses and training (Udemy and own platform)
- Restaurant service certification for waiters and front-of-house staff
- From CHEF to international restaurant consultant training
- 1-to-1 mentoring and personalized consulting for owners
- Consulting, executive bootcamps and private events for groups and holdings
- Keynote speaking, talks and workshops for HORECA events
- Investor pitch deck, on-site visits and hospitality influencer marketing
- Own tools and technology: Restaurant Model Canvas, KPI dashboard, Gastronomic Radar, standard recipe generator, daily Micro-Playbook and micro-guides
Worldwide coverage
Where can these services be hired? Anywhere on the planet
MASTERESTAURANT® supports restaurants, hospitality groups and chains in any country. These are the territory pages already published; if yours is not listed, the service is still available there.
Restaurant chain expansion across BrazilRestaurant chain consulting in AustraliaRestaurant chain expansion in AustriaRestaurant chain consulting in IsraelRestaurant chain consulting in South AfricaRestaurant group consulting across CanadaRestaurant group consulting across CubaRestaurant chain expansion across El SalvadorRestaurant chain expansion across HondurasRestaurant group consulting across NicaraguaRestaurant group consultant across ParaguayAdvisory for restaurant groups across UruguayRestaurant chain expansion across VenezuelaRestaurant chain consulting in Antigua and BarbudaRestaurant chain consulting in ArgentinaCorporate hospitality consulting in the BahamasAdvisory for restaurant groups in BelgiumCorporate hospitality consulting in BelizeRestaurant chain expansion in BoliviaAdvisory for restaurant groups in BrazilRestaurant chain consulting in CanadaRestaurant chain expansion in ChileCorporate hospitality consulting in ChinaRestaurant chain consulting in ColombiaMore countries →More cities →
We do serve — and every city on the planet
We haven't published that territory's dedicated page yet, but the service is available right there: on-site or virtual, in English and Spanish. Request a quote and you'll get a tailored proposal.
Who is Diego F Parra?
Engineer and C-Suite consultant, author of 3 ISBN-registered books and creator of the MASTERESTAURANT methodology and its technology suite -MTIE, Gastronomic Radar and KPI Dashboard-, applied by 8,400+ restaurants across 43 countries.
He is the consultant that enterprise groups, chains, holdings and family offices choose to grow, standardize and expand their restaurant portfolio with profitability and governance.
Social proof
A sample of the +8.400 restaurants and groups already applying this methodology
Only a sample of our clients across 43 countries: the full operation spans thousands of restaurants and hospitality groups.
100 MontaditosUSAAcodres Norte de SantanderColombiaAma las empanadasColombiaArandanos BistróMéxicoAsados al BarrilColombiaBalsámicoColombiaBarrelHouse NYUSABazfexEcuadorBetos Parrilla BoyacenseColombiaBocas GrillColombiaBorgersEcuadorBronte ConnectionPanamáCafe Carola PaisMéxicoCallejero Social foodColombiaCasa blancaUSACazuelitas and GrillColombiaChefsolutionUSAChirivico WingsColombiaClassic BurgerGuatemalaCoco PlaceColombiaCumaco Arepa HouseUSADACPUSADel Río restauranteMéxicoDellacasa Café-BistróBoliviaDisney Cruise LineUSADon Burrito TexMexChileDonde Pino RestauranteColombiaEl Ají RestauranteMéxicoEl ChurrascoColombiaEl JardinCosta RicaEl Parche comida colombianaColombiaEl Reyna MariscosMéxicoEmpanadas Factory Los Andes RestaurantUSAEntre SantosUSAFeel FitColombiaFifi's on the BeachUSA100 MontaditosUSAAcodres Norte de SantanderColombiaAma las empanadasColombiaArandanos BistróMéxicoAsados al BarrilColombiaBalsámicoColombiaBarrelHouse NYUSABazfexEcuadorBetos Parrilla BoyacenseColombiaBocas GrillColombiaBorgersEcuadorBronte ConnectionPanamáCafe Carola PaisMéxicoCallejero Social foodColombiaCasa blancaUSACazuelitas and GrillColombiaChefsolutionUSAChirivico WingsColombiaClassic BurgerGuatemalaCoco PlaceColombiaCumaco Arepa HouseUSADACPUSADel Río restauranteMéxicoDellacasa Café-BistróBoliviaDisney Cruise LineUSADon Burrito TexMexChileDonde Pino RestauranteColombiaEl Ají RestauranteMéxicoEl ChurrascoColombiaEl JardinCosta RicaEl Parche comida colombianaColombiaEl Reyna MariscosMéxicoEmpanadas Factory Los Andes RestaurantUSAEntre SantosUSAFeel FitColombiaFifi's on the BeachUSA
Fogo Do MarPerúFonda tipicos cocina tradicional colombianaColombiaFreddy's FriendsMéxicoGarrisonMéxicoGreen HillHondurasGrupo Gastronómico Corazón de mayahuelMéxicoGrupo Lidany'sMéxicoGrupo Veho Hospitality GroupUSAHerencia LópezMéxicoHornitos Bakery Llc ClifonUSAHotel del Arte Santa RitaMéxicoHotel restaurante palmas de Santa ElenaColombiaIL NONNO Trattoria de BarrioColombiaIssa's Venezuelan Food LLCUSAJoe'sColombiaKFCHondurasLa BaraccaDinamarcaLa CanteraMéxicoLa Casona ExpressMéxicoLa Crema Food and GrillUSALA FUNDACIÓN 1596MéxicoLa Hechicera Resto BarColombiaLa Parrilla Mexican Restaurant-Casi Cielo-La CarretaUSALa RomanaColombiaLa Tóxica RestauranteCanadaLas Chulas Auténtica Comida MexicanaMéxicoLe ParcRepublica DominicanaLeon GuanajuatoMéxicoLotus Flower RestaurantChileLupe restauranteUSAMajestic Portuguese BakehouseUSAMangucciColombiaMatchaCháColombiaMerkavaMéxicoMi Nona CaféColombiaMister.A Pollo ApanadoArrecifeFogo Do MarPerúFonda tipicos cocina tradicional colombianaColombiaFreddy's FriendsMéxicoGarrisonMéxicoGreen HillHondurasGrupo Gastronómico Corazón de mayahuelMéxicoGrupo Lidany'sMéxicoGrupo Veho Hospitality GroupUSAHerencia LópezMéxicoHornitos Bakery Llc ClifonUSAHotel del Arte Santa RitaMéxicoHotel restaurante palmas de Santa ElenaColombiaIL NONNO Trattoria de BarrioColombiaIssa's Venezuelan Food LLCUSAJoe'sColombiaKFCHondurasLa BaraccaDinamarcaLa CanteraMéxicoLa Casona ExpressMéxicoLa Crema Food and GrillUSALA FUNDACIÓN 1596MéxicoLa Hechicera Resto BarColombiaLa Parrilla Mexican Restaurant-Casi Cielo-La CarretaUSALa RomanaColombiaLa Tóxica RestauranteCanadaLas Chulas Auténtica Comida MexicanaMéxicoLe ParcRepublica DominicanaLeon GuanajuatoMéxicoLotus Flower RestaurantChileLupe restauranteUSAMajestic Portuguese BakehouseUSAMangucciColombiaMatchaCháColombiaMerkavaMéxicoMi Nona CaféColombiaMister.A Pollo ApanadoArrecife
Morada hoteles y restaurantesMéxicoMyos sushiVenezuelaNina Burguer & cocktailsEspañaOrinoco Food TruckUSAPanadería KUTYColombiaPanela BistróColombiaPardosColombia Parrilla Puerta Norte (MéxicoPepitos GrillEcuadorPikeo PicnicColombiaPizzeria la GrottaVenezuelaPollo Brasa y Sazon / Brasa y SazonUSAPorti sas / Neblinas RestauranteColombiaQuintaPuertaChileRest Francesco'sMéxicoRestaurant Tacos tj 664USARestaurante ChillinPanamáRestaurante el TrébolMéxicoRestaurante La CarretaMéxicoRestaurante La PampeColombiaRestaurante Los danzantesMéxicoRestaurante ParcerosEspañaRestaurante Sabor AndinoItaliaRestaurantes PADColombiaRoman RestauranteColombiaSanta PeccatoSanta Cruz BoliviaSelváticoColombiaSopas y Picadas villa inesColombiaStudio Media MarketingUSASweet ArtColombiaTaquito GrillMéxicoThe Dinner HouseBelizeToidoi Cantina VietnamitaGuatemalaTributo GastrobarColombiaTropique food clubColombiaUrban WingsMéxicoWine MarketMéxicoMorada hoteles y restaurantesMéxicoMyos sushiVenezuelaNina Burguer & cocktailsEspañaOrinoco Food TruckUSAPanadería KUTYColombiaPanela BistróColombiaPardosColombia Parrilla Puerta Norte (MéxicoPepitos GrillEcuadorPikeo PicnicColombiaPizzeria la GrottaVenezuelaPollo Brasa y Sazon / Brasa y SazonUSAPorti sas / Neblinas RestauranteColombiaQuintaPuertaChileRest Francesco'sMéxicoRestaurant Tacos tj 664USARestaurante ChillinPanamáRestaurante el TrébolMéxicoRestaurante La CarretaMéxicoRestaurante La PampeColombiaRestaurante Los danzantesMéxicoRestaurante ParcerosEspañaRestaurante Sabor AndinoItaliaRestaurantes PADColombiaRoman RestauranteColombiaSanta PeccatoSanta Cruz BoliviaSelváticoColombiaSopas y Picadas villa inesColombiaStudio Media MarketingUSASweet ArtColombiaTaquito GrillMéxicoThe Dinner HouseBelizeToidoi Cantina VietnamitaGuatemalaTributo GastrobarColombiaTropique food clubColombiaUrban WingsMéxicoWine MarketMéxico
MASTERESTAURANT® global impact
The same portfolio, applied across 43 countries
As an international restaurant and hospitality consulting firm, at MASTERESTAURANT® we have worked with +8.400 restaurants, hospitality groups, franchises and HORECA businesses across 43 countries in the Americas, Europe, Asia, the Middle East and Africa. We help owners and operators create, elevate, scale and make their foodservice business models profitable with a proprietary methodology, technology and artificial intelligence, with measurable results in sales, profitability, costs, operations and customer experience.
HORECA · Chains · Holdings · Foodtech
Do you run a group, a chain or a restaurant holding?
A specialized, fully tailored 1-to-1 service built for large corporate groups, business groups and hospitality holdings that want to train their management team, their board and their location leaders.
This service ranges between USD 50K and USD 250K and is quoted to fit each company. The number of companies supported worldwide is deliberately limited to protect service quality.
Published doctrine
The books that changed restaurant management
De Esclavo a Dueño
The book that changed how restaurants are managed: take control and maximize the success of your business with practical strategies and effective tools based on more than 20 years of experience. Ideal for traditional restaurants, dark kitchens, virtual restaurants, foodtech and HORECA businesses.
Triunfar o Morir en el Intento
Practical tools and key strategies to design and operate restaurants and food businesses efficiently.
Podcast: Masterestaurant — Mistakes for Restaurants
The public autopsy of the mistakes that bankrupt restaurants: tens of thousands of owners and managers listen on Spotify to avoid repeating them. Every episode is condensed operating doctrine, direct, no anesthesia.
Listen on SpotifyDownloads
Resources and access
MASTERESTAURANT services portfolio
The complete catalog of services, programs and engagements of the ecosystem, with scopes and formats.
Download PDFBook: From Slave to Owner
The complete doctrine of the owner who takes control and maximizes the success of their restaurant.
See on Amazon52-Week Membership: group trainings and mentoring
Access to the MASTERESTAURANT membership of group trainings and mentoring sessions for 52 weeks.
Learn about the membershipDirect payment for your session
Reserve your seat with direct payment: Bold, PayU or PayPal (payment links are confirmed and updated when scheduling).
Pay with BoldPortfolio
Services by Diego F Parra and his team
Each service has its own page with scope, format and how to hire it:
International keynote speakerOne-on-one consulting and advisoryPersonalized mentoring for owners (limited spots)Corporate groups and holdings consultingCelebrity Restaurants consultingThemed restaurant advisorySpecialized training programs52-Week membershipPitch deck and restaurant investment readinessExponential Program0.1 Program — Elevate Your RestaurantInteractive training kit
Direct contact
I want to hire specialized services for my restaurant
To request a quote, send this form or contact us on WhatsApp. We support traditional restaurants, restaurant groups, hospitality groups, HORECA business groups, virtual restaurants, dark kitchens, ghost kitchens and foodtech.
“A portfolio is not chosen by trend: it is chosen by the real problem the business has today and the depth of intervention that problem demands.”
Diego F. Parra — International consultant, expert in creating, scaling and improving restaurants, HORECA and hospitality
MASTERESTAURANT® methodology applied by 8,400+ restaurants across 43 countries · Author of 3 ISBN-registered books, including «De esclavo a dueño» · 20+ years operating restaurants, franchises, dark kitchens and HORECA groups across 4 continents
Full profile →Choose the service your restaurant needs today
Write to the team with your case —stage, number of locations and what you need to achieve—and we will point you to the right entry point in the portfolio. Prefer to review it first? Download the full portfolio as a PDF.
FAQ
Frequently asked questions about the services portfolio
What does the MASTERESTAURANT services portfolio include?
It includes four lines: 21-day challenges to trigger one concrete change; 8-week intensive programs (EXPONENTIAL, ACCELERATION, CA$H and the 0.1 Program); courses and certifications for the owner and the team —including the service certification for waiters—; and private services: 1-to-1 mentoring, personalized consulting, corporate consulting for groups and holdings, keynote speaking and workshops, investor pitch decks, on-site visits and hospitality influencer marketing.
Where should I start if I have never worked with MASTERESTAURANT?
It depends on your stage. If you need fast traction on a specific problem —costs, sales, service—start with a 21-day challenge. If the problem is the whole business model, the path is an 8-week intensive program. If the decision is structural (acquisition, expansion, opening, restructuring) then 1-to-1 mentoring or personalized consulting is the right call. Send the form or write on WhatsApp and the team will point you to the right entry point.
What is the EXPONENTIAL transformation program?
It is an 8-week high-level intensive for owners, managers and hospitality leaders who want to stop operating in survival mode and build a profitable, scalable and autonomous business. You work on your own restaurant applying the MASTERESTAURANT® methodology, with a private 1-to-1 diagnosis, live group mentoring and a private execution group where every week you activate concrete actions on sales, profitability and structure.
How much does corporate consulting for groups and holdings cost?
This service ranges between USD 50K and USD 250K and is quoted to fit each company, because it depends on the number of locations, brands and the scope of the engagement. The number of companies supported simultaneously worldwide is limited to protect service quality.
Are the services available outside my country?
Yes. The MASTERESTAURANT® methodology is applied across 43 countries and services are delivered virtually worldwide. There are also on-site express business-model reviews in cities such as Miami, Barcelona, Madrid, Malaga, Valencia, Copenhagen, London and Singapore, and nearby cities.
Do you have training for service staff, not just for owners?
Yes. The restaurant service certification for waiters and front-of-house staff is an express, fast and intensive fully online training that levels up your service team quickly. It works for both new and experienced staff, and even for part-time and extra shifts. There is also the interactive training KIT (the MASTERESTAURANT Game) to train the team.
How do I hire or get a quote for a service?
You can send the form on this page or write directly on WhatsApp. The message reaches Diego F Parra's team and is normally answered the same business day. You can also download the portfolio as a PDF to review it with your team or your board before deciding.
