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ONLINE course - Methodology applied in 43 countries - On Udemy

DIEGO F PARRA · CREATOR OF THE MASTERESTAURANT® METHODOLOGY

Diego F Parra, international restaurant group consultant — MASTERESTAURANT

Course: Create, Grow and Boost Restaurants and Food BusinessesThe 100% online MASTERESTAURANT course to create, grow and strengthen restaurants, HORECA, food tourism, hospitality and profitable food businesses — self-paced, on Udemy (taught in Spanish).

For owners, managers, partners and anyone interested in creating and growing traditional restaurants, virtual restaurants, ghost and dark kitchens and food businesses. If you are planning to open a restaurant, join as a partner, create or buy a franchise — or you already run one and want to strengthen it — this course raises your odds of success with the MASTERESTAURANT methodology.

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100% online course on Udemy - self-paced access - the coupons on this page are updated periodically

8,400+restaurants apply his methodology
43countries with supported groups
65M+views per year
2service languages: EN - ES
International validationSee Diego F. Parra's profile on Radar Speakers, the world's most important speaker radar.See profile on Radar Speakers →

@masterestaurant

Why take this course to create and grow successful restaurants

Most restaurants don't fail because of the food: they fail because of the business model — opened out of passion, run on intuition, with the numbers checked when it is already late. This course exists to reverse that order: understand FIRST how the business works, then build or strengthen it with method.

It is a highly specialized, 100% online course (taught in Spanish): you take it at your own pace on Udemy, applied to your own case — the restaurant you plan to open, the franchise you are evaluating or the business you already run — with the methodology used by restaurants and food businesses in 43 countries.

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The course in depth

What you learn in the create-and-grow restaurants course and who it is for

The CREATE, GROW AND BOOST RESTAURANTS AND FOOD BUSINESSES course is the 100% online MASTERESTAURANT® course on Udemy: a high-impact program to grow and strengthen restaurants, the HORECA industry, food tourism, hospitality and profitable food businesses, with more than 20 hours of pre-recorded study content (taught in Spanish).

This highly specialized course helps increase the odds of success in the process of creating, maintaining, growing or strengthening your own restaurant. If you are thinking of opening a restaurant, joining as a partner, creating or buying a franchise, or if you already own, manage or run a restaurant and want to make it more profitable and successful, this is the program.

It is for owners, administrators, managers, partners and anyone interested in creating and strengthening traditional restaurants, virtual restaurants, ghost kitchens, dark kitchens, foodtech companies, catering and successful food businesses — with the same MASTERESTAURANT® methodology applied across +8.400 restaurants in 43 countries.

The course lives alongside the full training ecosystem: the live acceleration and finance-and-costs programs, the 21-day challenges, the 52-week membership and the 1-on-1 mentoring. You start with the course at your own pace and scale to the format your stage requires: the industry numbers show what operating without method costs.

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Data with sources

The numbers you will learn to master in the course

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VISUALIZATION

The numbers, visualized

Bar chart. Food cost over sales: the food cost structure | MRBar chart. Food cost over sales: the food cost structure the course teaches you to build and control from the menu: 28%–35% (Masterestaurant · Índice de Ingeniería de Menú 2026) · Annual staff turnover in foodservice: without processes and standards, the team leaves and takes the knowledge with it: 70%–75% (Masterestaurant · Benchmark de Rotación de Personal 2026) · Global foodservice market annual growth: the opportunity exists for those who create and grow with method: 5%–8% (Masterestaurant · Índice de Unit Economics de Expansión 2026) · Off-premise revenue of the growing restaurant: 31,7% (Masterestaurant - Indice de Diversificacion de Ingresos 2026) · Average restaurant net margin: 3%–5% (National Restaurant Association)Food cost over sales: the food cost structure the course teaches you t28%–35%Annual staff turnover in foodservice: without processes and standards,70%–75%Global foodservice market annual growth: the opportunity exists for th5%–8%Off-premise revenue of the growing restaurant31,7%Average restaurant net margin3%–5%
Sources: Masterestaurant · Índice de Ingeniería de Menú 2026 · Masterestaurant · Benchmark de Rotación de Personal 2026 · Masterestaurant · Índice de Unit Economics de Expansión 2026 · Masterestaurant - Indice de Diversificacion de Ingresos 2026 · National Restaurant AssociationChart by masterestaurant.com

RESOURCES

MASTERESTAURANT studies, guides & tools

MASTERESTAURANT original research, tools and analysis you can apply to operations in your market:

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The instructor

Learn from the creator of the methodology, not a generic instructor

The course is taught by Diego F Parra: engineer and international consultant with more than 20 years creating, rescuing and growing restaurants and food businesses across four continents. What he teaches does not come from a manual: it comes from operating, correcting and scaling real businesses in this industry.

He created the MASTERESTAURANT methodology — applied by more than 8.400 restaurants in 43 countries — and its TOOLKIT. The course condenses that methodology into an online format you can take at your own pace and apply immediately to your project or your operation.

TOP 5 Amazon author in hospitality (From Slave to Owner) and voice of the region's largest bilingual industry community (+65M views per year as @masterestaurant). See his full track record in the professional profile of Diego F Parra.

Diego F Parra — international restaurant consultant

A course with its own doctrine, not generic theory

The course applies the MASTERESTAURANT methodology and the Restaurant Model Canvas to the full business cycle: create, maintain, grow and strengthen. It is not a cooking class or a motivational course: it is restaurant engineering — business model, value proposition, numbers, operations and growth — explained for owners, managers and partners who make decisions.

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Corporate consulting from start to finish

What you learn in the course

Business model and concept

How a restaurant is designed to work as a business: value proposition, concept, market and the decisions made BEFORE opening.

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Numbers: costs and profitability

The engineering of margin: cost structure, pricing, break-even and the indicators that separate a profitable business from a surviving one.

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Operations, service and experience

How to operate with standards: processes, team, service and a customer experience that drives repeat visits.

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Grow and strengthen

How to move from maintaining to growing: sales, restaurant marketing and the foundations to scale or franchise with method.

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The methodology

Discover the MASTERESTAURANT methodology

Behind every restaurant group that scales profitably there is a system, not luck: the MASTERESTAURANT methodology, applied in 8,400+ restaurants across 43 countries - tools, processes and models that turn a group growing on impulse into a food business that standardizes, runs with governance and expands.

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Who is it for?

Built for those who lead and expand restaurant groups

A corporate, specialized and private service for groups, chains and holdings of:

About to open a first restaurant

The course orders the pre-opening decisions: concept, business model, numbers and location — the most expensive mistakes happen before opening.

Already running a restaurant

Method to strengthen what already exists: margins, operations, experience and growth without relying on intuition.

Evaluating a franchise or a purchase

Criteria to evaluate the business with numbers and method before signing — complemented by the specific course on how to buy a restaurant.

Partners and investors

The language of the food business to decide with data: what to ask, what to measure and what to expect from the operation.

Managers and administrators

The complete engineering of the restaurant to lead with standards: costs, processes, team and results.

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What's included

Who this course is for

Every program is built tailor-made from these modules of the MASTERESTAURANT methodology:

  1. Owners of operating restaurants and food businesses
  2. People about to open or create their first restaurant
  3. Partners and investors evaluating a food business project
  4. Anyone creating or buying a restaurant franchise
  5. Administrators and managers who want stronger results
  6. Traditional restaurants, virtual restaurants, ghost and dark kitchens
  7. Entrepreneurs in HORECA, food tourism and hospitality
  8. Chefs and professionals who want to understand the business, not just the kitchen

100% ONLINE course on Udemy - self-paced, from any country - purchased directly on the platform (links and coupons on this page are updated periodically). Taught in Spanish.

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Corporate programs

From the online course to the full training ecosystem

The course is the entry door to the methodology. If your case calls for more depth, the ecosystem has the next step: live intensive programs (EXPONENCIAL, ACELERACIÓN, CA$H), practical 21-day challenges, 1-on-1 mentoring and personalized consulting — one format for each stage of the business.

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Worldwide corporate coverage

In which countries can you hire consulting for restaurant groups? Everywhere on the planet

Diego F Parra supports enterprise groups, chains and restaurant holdings in any country, on-site or virtual, in English and Spanish - from Madrid to Tokyo, New York to Dubai. Explore your country or city's specific page:

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Who is Diego F Parra?

Engineer and C-Suite consultant, Amazon TOP 5 author and creator of the MASTERESTAURANT methodology and its technology suite -MTIE, Gastronomic Radar and KPI Dashboard-, applied by 8,400+ restaurants across 43 countries. He is the consultant that enterprise groups, chains, holdings and family offices choose to grow, standardize and expand their restaurant portfolio with profitability and governance.

Social proof

A sample of the +8.400 restaurants and groups already applying the methodology you will learn

Only a sample of our clients across 43 countries: the full operation spans thousands of restaurants and hospitality groups.

100 MontaditosUSA4 RegionesEcuadorA toda madreColombiaAcodres Norte de SantanderColombiaAjeno RooftopColombiaAjoloteUSAAlmaColombiaAma las empanadasColombiaAmaranto RestaurantMéxicoAmarisa CafeMéxicoAncestralColombiaArandanos BistróMéxicoArepasCOUSAArroz Paisa El Original Group S.A.SColombiaAsador Ruta del IbéricoEspañaAsados al BarrilColombiaAsados Doña RosaColombiaAtrium pizzas y HamburguesasColombiaAycha SmokeEcuadorBalsámicoColombiaBaraka Café & GrillmEspañaBarbaránColombiaBarrelHouse NYUSABarrica VinotecaColombiaBastimento RestauranteColombiaBataráColombiaBazfexEcuadorBeatrice Pizza e PastaEcuadorBelina GastrobarColombiaBendito caféColombiaBetos Parrilla BoyacenseColombiaBig BitesColombiaBista 4 GastrobarGuatemalaBlac Enjoy S.LEspañaBocas GrillColombiaBochas GrillHondurasBolão Big BurgerSanta Cruz do Rio Pardo / BrasilEspañaBonobonoUSABorgersEcuadorBotalon GrillUSABreads Pasta y parrillaColombiaBrodas Coffee LoungeEcuadorBronte ConnectionPanamáBuffalos La EstacionColombiaBuffankaMéxicoCafe Carola PaisMéxicoCafé DivergenteMéxicoCafé UmaránMéxicoCafe VergaraChileCallejero Social foodColombiaCaramel ChurreríaEspañaCaramelo CafeUSACarneoneColombiaCasa blancaUSACasa NahuatlItaliaCauce CaféMéxicoCayuyo's cookColombiaCazuelitas and GrillColombiaCeviches del esteColombiaChef Dante LLCUSAChef GalloMéxicoChefsolutionUSAChiken KingColombiaChillamicitoBoliviaChiosEcuadorChirivico WingsColombiaCielito Lindo Catering & KitchenUSACiudad ParrillaColombiaClassic BurgerGuatemalaClub Campestre El EstabloVenezuelaCob'sColombiaCochon GrillColombiaCoco PlaceColombiaColombian Mountains CafeUSACoral de fuegoColombiaCreoenbenditoEcuadorCumaco Arepa HouseUSAD’LirasUSADa Noi CafeMéxicoDa Vinci RestauranteVenezuelaDACPUSADAMUColombiaDavid LayaEcuadorDehaler LLC Elizabeth NJUSADel Río restauranteMéxicoDelicias NaturalesColombiaDELIFRANCEColombiaDellacasa Café-BistróBoliviaDelpino RestaurantePerúDenny'sHondurasDiletto BakeryUSADisney Cruise LineUSADivino BistroMéxicoDk cheburgerColombiaDon BennyPerúDon Burrito TexMexChileDon GilColombiaDon Pancho Cascaritas & PernilesEcuadorDon Pedro UniversituUSADonde Pino RestauranteColombiaDudes pizzeriaGuatemalaEaston PAUSAEcplise 2962MéxicoEl Ají RestauranteMéxicoEl automático burgerColombiaEl CafetalUSAEl Carrito SangucheroColombiaEl ChurrascoColombiaEl EdenColombiaEl FanColombiaEl JardinCosta RicaEl Mesón del arrieroColombiaEl Nacho RestaurantUSAEl Origen Foods & DrinksColombiaEl Parche comida colombianaColombiaEl Perico tortas y hamburguesasMéxicoEl PrimogenitoColombiaEl Rambler servicios gastronómicosMéxicoEl Reyna MariscosMéxicoEl Señor de los TacosUSAEl Yopo Brasa y ParrillaColombiaEmiliano la TaqueriaColombiaEmpanadas Factory Los Andes RestaurantUSAEnji Sushi & DrinksMéxicoEnji Sushi CuliacanMéxicoEntre carnes y ManestrasEcuadorEntre SantosUSAEratoColombiaEuphoria gastrobarColombiaFarandula Pizza y RestaurantUSAFeel FitColombiaFelo la serenaColombiaFEMPA Servicios De ComidaDOMINÓS PIZZAFifi's on the BeachUSAFlavors by Jenny GuerraPanamáFLOUruguayFluffy and goColombiaFogo Do MarPerú100 MontaditosUSA4 RegionesEcuadorA toda madreColombiaAcodres Norte de SantanderColombiaAjeno RooftopColombiaAjoloteUSAAlmaColombiaAma las empanadasColombiaAmaranto RestaurantMéxicoAmarisa CafeMéxicoAncestralColombiaArandanos BistróMéxicoArepasCOUSAArroz Paisa El Original Group S.A.SColombiaAsador Ruta del IbéricoEspañaAsados al BarrilColombiaAsados Doña RosaColombiaAtrium pizzas y HamburguesasColombiaAycha SmokeEcuadorBalsámicoColombiaBaraka Café & GrillmEspañaBarbaránColombiaBarrelHouse NYUSABarrica VinotecaColombiaBastimento RestauranteColombiaBataráColombiaBazfexEcuadorBeatrice Pizza e PastaEcuadorBelina GastrobarColombiaBendito caféColombiaBetos Parrilla BoyacenseColombiaBig BitesColombiaBista 4 GastrobarGuatemalaBlac Enjoy S.LEspañaBocas GrillColombiaBochas GrillHondurasBolão Big BurgerSanta Cruz do Rio Pardo / BrasilEspañaBonobonoUSABorgersEcuadorBotalon GrillUSABreads Pasta y parrillaColombiaBrodas Coffee LoungeEcuadorBronte ConnectionPanamáBuffalos La EstacionColombiaBuffankaMéxicoCafe Carola PaisMéxicoCafé DivergenteMéxicoCafé UmaránMéxicoCafe VergaraChileCallejero Social foodColombiaCaramel ChurreríaEspañaCaramelo CafeUSACarneoneColombiaCasa blancaUSACasa NahuatlItaliaCauce CaféMéxicoCayuyo's cookColombiaCazuelitas and GrillColombiaCeviches del esteColombiaChef Dante LLCUSAChef GalloMéxicoChefsolutionUSAChiken KingColombiaChillamicitoBoliviaChiosEcuadorChirivico WingsColombiaCielito Lindo Catering & KitchenUSACiudad ParrillaColombiaClassic BurgerGuatemalaClub Campestre El EstabloVenezuelaCob'sColombiaCochon GrillColombiaCoco PlaceColombiaColombian Mountains CafeUSACoral de fuegoColombiaCreoenbenditoEcuadorCumaco Arepa HouseUSAD’LirasUSADa Noi CafeMéxicoDa Vinci RestauranteVenezuelaDACPUSADAMUColombiaDavid LayaEcuadorDehaler LLC Elizabeth NJUSADel Río restauranteMéxicoDelicias NaturalesColombiaDELIFRANCEColombiaDellacasa Café-BistróBoliviaDelpino RestaurantePerúDenny'sHondurasDiletto BakeryUSADisney Cruise LineUSADivino BistroMéxicoDk cheburgerColombiaDon BennyPerúDon Burrito TexMexChileDon GilColombiaDon Pancho Cascaritas & PernilesEcuadorDon Pedro UniversituUSADonde Pino RestauranteColombiaDudes pizzeriaGuatemalaEaston PAUSAEcplise 2962MéxicoEl Ají RestauranteMéxicoEl automático burgerColombiaEl CafetalUSAEl Carrito SangucheroColombiaEl ChurrascoColombiaEl EdenColombiaEl FanColombiaEl JardinCosta RicaEl Mesón del arrieroColombiaEl Nacho RestaurantUSAEl Origen Foods & DrinksColombiaEl Parche comida colombianaColombiaEl Perico tortas y hamburguesasMéxicoEl PrimogenitoColombiaEl Rambler servicios gastronómicosMéxicoEl Reyna MariscosMéxicoEl Señor de los TacosUSAEl Yopo Brasa y ParrillaColombiaEmiliano la TaqueriaColombiaEmpanadas Factory Los Andes RestaurantUSAEnji Sushi & DrinksMéxicoEnji Sushi CuliacanMéxicoEntre carnes y ManestrasEcuadorEntre SantosUSAEratoColombiaEuphoria gastrobarColombiaFarandula Pizza y RestaurantUSAFeel FitColombiaFelo la serenaColombiaFEMPA Servicios De ComidaDOMINÓS PIZZAFifi's on the BeachUSAFlavors by Jenny GuerraPanamáFLOUruguayFluffy and goColombiaFogo Do MarPerú
Fogon and LionsUSAFogon Food And Drink, C.AUSAFogón MexicanoMéxicoFonda tipicos cocina tradicional colombianaColombiaFotosintesisColombiaFrajaresEcuadorFreddy's FriendsColombiaFreddy's FriendsMéxicoGalo candoUSAGana BistroVenezuelaGardenUSAGarrisonMéxicoGIDOUSAGranja KimParaguayGreen HillHondurasGrupo BP casapaellaColombiaGrupo CFS Coffee ShopUSAGrupo ComidasHondurasGrupo Gastronómico Corazón de mayahuelMéxicoGrupo Guarden GroupUSAGrupo La BoccaPerúGrupo Le Palito SASColombiaGrupo Lidany'sMéxicoGrupo PR Gastronómic GroupPuertoRicoGrupo Puerto Vallarta Mexican Restaurant GroupUSAGrupo Restaurantero GHRDMéxicoGrupo Veho Hospitality GroupUSAHacienda Don JandoPuerto RicoHappy Cream Helados y CaféColombiaHelados MakeruleColombiaHerencia LópezMéxicoHevaen Venezuelan Food LLCUSAHoja de Roble RestauranteMéxicoHoly ChickenVenezuelaHornitos Bakery Llc ClifonUSAHot RodNicaraguaHotel Best WesternColombiaHotel del Arte Santa RitaMéxicoHotel Hacienda Santa BárbaraColombiaHotel KarayaColombiaHotel Portal del Río/RestauranteColombiaHotel restaurante palmas de Santa ElenaColombiaHumoColombiaIbéricos Taverne de tapas espagnolesCanadaIl CastelloColombiaIL NONNO Trattoria de BarrioColombiaInnato Cocina BgaColombiaInstintoUSAInversiones Perritos del MonoColombiaIssa's Venezuelan Food LLCUSAItalianno's, italian RestaurantUSAJamay Manta RayColombiaJera TeppanyakiColombiaJoe'sColombiaKabalVenezuelaKabra grill gastrobarVenezuelaKandela tacos & tequilaUSAKFCHondurasKomel, Tacos y TragosMéxicoKrilColombiaLa BaraccaDinamarcaLa Belle VicoiseFranciaLa Bicicleta LLCUSALa BunkeriaEcuadorLa CanteraMéxicoLa Capilla RestauranteEcuadorLa Casona Coffee houseColombiaLa Casona de antañoMéxicoLa Casona ExpressMéxicoLa Casona restaurant Inc.USALa Choza del Gordo RestauranteUSALa Cocina Elite RestaurantRepublica DominicanaLa Crema Food and GrillUSALa Dura del hornadoEcuadorLa Farándula PizzeriaUSALa Fiambreria de MarcosChileLA FUNDACIÓN 1596MéxicoLa Granja LindaPerúLa GuayabaColombiaLa Hechicera Resto BarColombiaLa libertad Cerro coloradoPerúLa Media VueltaEcuadorLa Mezze del buen Pollo libanésColombiaLa Parrilla Mexican Restaurant-Casi Cielo-La CarretaUSALa Patrona St.ColombiaLa playita seafoodCanadáLa Reyna Mexican CuisineUSALa RomanaColombiaLa Romanezca Restaurante CafeColombiaLa TerrazaVenezuelaLa Torre De PisaColombiaLa Tóxica RestauranteCanadaLa VillaColombiaLanutt BakeryColombiaLas asadas de RigobertaMéxicoLas Chulas Auténtica Comida MexicanaMéxicoLas Espadas de ManoloPerúLas GordibuenasMéxicoLatte CorazonChileLe ParcRepublica DominicanaLeaf RestaurantPanamáLeña SandonaColombiaLeon GuanajuatoMéxicoLepork GourmetColombiaLos SánchezMéxicoLos Tamalitos de BalbuenaMéxicoLotus Flower RestaurantChileLuccaColombiaLucena rooftopColombiaLummy Healthy FoodColombiaLupe restauranteUSAMacob's SAS - Cob's - El ChócoloColombiaMade in MedellinUSAMadero DunasVenezuelaMajestic Portuguese BakehouseUSAMalaga del tropicoColombiaMambo Cuban Restaurant And LoungeUSAManai Wellness KitchenMéxicoMangucciColombiaMareaGuatemalaMartina PescaderiaColombiaMarulaPanamáMatchaCháColombiaMattia RestauranteColombiaMaya DeliciasEspañaMerkavaMéxicoMexico Tesoro NacionalMéxicoMexology ElizabethUSAMexterraEspañaMi Nona CaféColombiaMi VaquitaChileMil AmoresEcuadorMil saboresColombiaMister.A Pollo ApanadoArrecifeMitoaEspañaMiyamoto RestauranteColombiaMontaditas El Rancho BarVenezuelaMorada hoteles y restaurantesMéxicoFogon and LionsUSAFogon Food And Drink, C.AUSAFogón MexicanoMéxicoFonda tipicos cocina tradicional colombianaColombiaFotosintesisColombiaFrajaresEcuadorFreddy's FriendsColombiaFreddy's FriendsMéxicoGalo candoUSAGana BistroVenezuelaGardenUSAGarrisonMéxicoGIDOUSAGranja KimParaguayGreen HillHondurasGrupo BP casapaellaColombiaGrupo CFS Coffee ShopUSAGrupo ComidasHondurasGrupo Gastronómico Corazón de mayahuelMéxicoGrupo Guarden GroupUSAGrupo La BoccaPerúGrupo Le Palito SASColombiaGrupo Lidany'sMéxicoGrupo PR Gastronómic GroupPuertoRicoGrupo Puerto Vallarta Mexican Restaurant GroupUSAGrupo Restaurantero GHRDMéxicoGrupo Veho Hospitality GroupUSAHacienda Don JandoPuerto RicoHappy Cream Helados y CaféColombiaHelados MakeruleColombiaHerencia LópezMéxicoHevaen Venezuelan Food LLCUSAHoja de Roble RestauranteMéxicoHoly ChickenVenezuelaHornitos Bakery Llc ClifonUSAHot RodNicaraguaHotel Best WesternColombiaHotel del Arte Santa RitaMéxicoHotel Hacienda Santa BárbaraColombiaHotel KarayaColombiaHotel Portal del Río/RestauranteColombiaHotel restaurante palmas de Santa ElenaColombiaHumoColombiaIbéricos Taverne de tapas espagnolesCanadaIl CastelloColombiaIL NONNO Trattoria de BarrioColombiaInnato Cocina BgaColombiaInstintoUSAInversiones Perritos del MonoColombiaIssa's Venezuelan Food LLCUSAItalianno's, italian RestaurantUSAJamay Manta RayColombiaJera TeppanyakiColombiaJoe'sColombiaKabalVenezuelaKabra grill gastrobarVenezuelaKandela tacos & tequilaUSAKFCHondurasKomel, Tacos y TragosMéxicoKrilColombiaLa BaraccaDinamarcaLa Belle VicoiseFranciaLa Bicicleta LLCUSALa BunkeriaEcuadorLa CanteraMéxicoLa Capilla RestauranteEcuadorLa Casona Coffee houseColombiaLa Casona de antañoMéxicoLa Casona ExpressMéxicoLa Casona restaurant Inc.USALa Choza del Gordo RestauranteUSALa Cocina Elite RestaurantRepublica DominicanaLa Crema Food and GrillUSALa Dura del hornadoEcuadorLa Farándula PizzeriaUSALa Fiambreria de MarcosChileLA FUNDACIÓN 1596MéxicoLa Granja LindaPerúLa GuayabaColombiaLa Hechicera Resto BarColombiaLa libertad Cerro coloradoPerúLa Media VueltaEcuadorLa Mezze del buen Pollo libanésColombiaLa Parrilla Mexican Restaurant-Casi Cielo-La CarretaUSALa Patrona St.ColombiaLa playita seafoodCanadáLa Reyna Mexican CuisineUSALa RomanaColombiaLa Romanezca Restaurante CafeColombiaLa TerrazaVenezuelaLa Torre De PisaColombiaLa Tóxica RestauranteCanadaLa VillaColombiaLanutt BakeryColombiaLas asadas de RigobertaMéxicoLas Chulas Auténtica Comida MexicanaMéxicoLas Espadas de ManoloPerúLas GordibuenasMéxicoLatte CorazonChileLe ParcRepublica DominicanaLeaf RestaurantPanamáLeña SandonaColombiaLeon GuanajuatoMéxicoLepork GourmetColombiaLos SánchezMéxicoLos Tamalitos de BalbuenaMéxicoLotus Flower RestaurantChileLuccaColombiaLucena rooftopColombiaLummy Healthy FoodColombiaLupe restauranteUSAMacob's SAS - Cob's - El ChócoloColombiaMade in MedellinUSAMadero DunasVenezuelaMajestic Portuguese BakehouseUSAMalaga del tropicoColombiaMambo Cuban Restaurant And LoungeUSAManai Wellness KitchenMéxicoMangucciColombiaMareaGuatemalaMartina PescaderiaColombiaMarulaPanamáMatchaCháColombiaMattia RestauranteColombiaMaya DeliciasEspañaMerkavaMéxicoMexico Tesoro NacionalMéxicoMexology ElizabethUSAMexterraEspañaMi Nona CaféColombiaMi VaquitaChileMil AmoresEcuadorMil saboresColombiaMister.A Pollo ApanadoArrecifeMitoaEspañaMiyamoto RestauranteColombiaMontaditas El Rancho BarVenezuelaMorada hoteles y restaurantesMéxico
Mr CachapaUSAMr PizzaColombiaMr.PubColombiaMyos sushiVenezuelaNativo BarVenezuelaNi-Fu Ni-FaGuatemalaNina Burguer & cocktailsEspañaOffice BurgerColombiaOkane SushiMéxicoOrchid RestaurantCosta RicaOrinoco Food TruckUSAOtabeEcuadorOZ BARUSAPaipa Cheese ExperienceColombiaPanadería KUTYColombiaPanadería y pastelería la mejorColombiaPanaderia ZapatocaColombiaPanda WokHondurasPanela BistróColombiaParador Chito srlRep. DominicanaParceros CafeMéxicoParceros RestauranteEspañaPardosColombia Parrilla Puerta Norte (MéxicoParrillisimoColombiaPasta y basta ECEcuadorPepiteria 13VenezuelaPepitos GrillEcuadorPernilones OrquídeasColombiaPickers CoffeeColombiaPikeo PicnicColombiaPizza e puntoCosta RicaPizza HutHondurasPizzeria BocapizzaEspañaPizzeria la GrottaVenezuelaPlaneta WingsColombiaPlaya BichisMéxicoPlaza Azteca Short Pump IncUSAPollo Brasa y Sazon / Brasa y SazonUSAPollo DoradoVenezuelaPomonaMéxicoPork barrel gastro barColombiaPorti sas / Neblinas RestauranteColombiaPorto AltoColombiaPosada Gastronomica Rincon TachirenseVenezuelaQue papasChileQuintaPuertaChileRanch Texas Express RestauranteColombiaRaviolo bar de pastasPerúRecetario Belén de umbríaColombiaRest Francesco'sMéxicoRest. Alma & FuegoNicaraguaRestaurant Los Generales RevolucionariosMéxicoRestaurant Tacos tj 664USARestaurante BRIYOMéxicoRestaurante Carta AjenaColombiaRestaurante Chicali TownMéxicoRestaurante ChillinPanamáRestaurante de Comidas Rápidas Donde JuanchoColombiaRestaurante DiventoEspañaRestaurante el CarbonazoEcuadorRestaurante el TrébolMéxicoRestaurante EsenciaColombiaRestaurante Finca los lagosColombiaRestaurante Kayma FusiónEspañaRestaurante La CarretaMéxicoRestaurante La Flor de la CanelaColombiaRestaurante La Fonda de toda la VidaMéxicoRestaurante La margaritaColombiaRestaurante La PampeColombiaRestaurante La Pampe! STEAK HOUSEColombiaRestaurante Lineas de NazcaPerúRestaurante Los danzantesMéxicoRestaurante María NamenColombiaRestaurante Matsuri IzakayaMéxicoRestaurante Mulata CriollaColombiaRestaurante ParcerosEspañaRestaurante Pescadería Mar azulColombiaRestaurante Picapiedra LMCColombiaRestaurante Río QuintanaMéxicoRestaurante Sabor AndinoItaliaRestaurante SairaColombiaRestaurante Tribal Los del Chicharrón TotiadoColombiaRestaurante YucaoColombiaRestaurantes PADColombiaRestobar Ranchero's Sabor sin fronterasMéxicoRice and beans Cuban cuisineUSARoatán Beach GardenChileRoman RestauranteColombiaRotterdamRotterdam. NetherlandsSan Marcos Mexican restaurantUSASanta Juana GastrobarColombiaSanta PeccatoSanta Cruz BoliviaSanto CharroEl salvadorSanto PeccatoBoliviaSelváticoColombiaSeñor ChinoVenezuelaSeñor JalapeñoUSASeñor StoneMéxicoSopas y Picadas villa inesColombiaSour By El EsconditeecuadorStop BurgerColombiaStreet CrustUSAStudio Media MarketingUSASushi by UsUSASushi Valle VolcanesChileSushi ZoneMéxicoSweet ArtColombiaTa tabluoColombiaTacos del CartelUSATaquería La NacionalMéxicoTaquito GrillMéxicoTateti after schoolArgentinaTequila Mexican Grill & BarUSAThe Buffalo HouseColombiaThe Dinner HouseBelizeThe GardenUSAThe Summit ProjectUSAToidoi Cantina VietnamitaGuatemalaTopicsColombiaTopping Burgers S.A.SColombiaTrattoria Limoncello CAVenezuelaTributo GastrobarColombiaTrilogía Restaurante BarColombiaTronchatoro PasteleríaColombiaTropico Latin FlavorsNetherlandsTropique food clubColombiaTu momento CafeVenezuelaUnión Gastronómica de Santiago Asociación UGASARep. DominicanaUnión Latino's Restaurant and BarCanadáUrban WingsMéxicoViajante CaféMéxicoW SUSHI BAR/W SUSHI XPRESSPuerto RicoWenaBurgerChileWine MarketMéxicoWingdogColombiaXhalo's Café BarMéxicoZokai Sushi & CevicheChileMr CachapaUSAMr PizzaColombiaMr.PubColombiaMyos sushiVenezuelaNativo BarVenezuelaNi-Fu Ni-FaGuatemalaNina Burguer & cocktailsEspañaOffice BurgerColombiaOkane SushiMéxicoOrchid RestaurantCosta RicaOrinoco Food TruckUSAOtabeEcuadorOZ BARUSAPaipa Cheese ExperienceColombiaPanadería KUTYColombiaPanadería y pastelería la mejorColombiaPanaderia ZapatocaColombiaPanda WokHondurasPanela BistróColombiaParador Chito srlRep. DominicanaParceros CafeMéxicoParceros RestauranteEspañaPardosColombia Parrilla Puerta Norte (MéxicoParrillisimoColombiaPasta y basta ECEcuadorPepiteria 13VenezuelaPepitos GrillEcuadorPernilones OrquídeasColombiaPickers CoffeeColombiaPikeo PicnicColombiaPizza e puntoCosta RicaPizza HutHondurasPizzeria BocapizzaEspañaPizzeria la GrottaVenezuelaPlaneta WingsColombiaPlaya BichisMéxicoPlaza Azteca Short Pump IncUSAPollo Brasa y Sazon / Brasa y SazonUSAPollo DoradoVenezuelaPomonaMéxicoPork barrel gastro barColombiaPorti sas / Neblinas RestauranteColombiaPorto AltoColombiaPosada Gastronomica Rincon TachirenseVenezuelaQue papasChileQuintaPuertaChileRanch Texas Express RestauranteColombiaRaviolo bar de pastasPerúRecetario Belén de umbríaColombiaRest Francesco'sMéxicoRest. Alma & FuegoNicaraguaRestaurant Los Generales RevolucionariosMéxicoRestaurant Tacos tj 664USARestaurante BRIYOMéxicoRestaurante Carta AjenaColombiaRestaurante Chicali TownMéxicoRestaurante ChillinPanamáRestaurante de Comidas Rápidas Donde JuanchoColombiaRestaurante DiventoEspañaRestaurante el CarbonazoEcuadorRestaurante el TrébolMéxicoRestaurante EsenciaColombiaRestaurante Finca los lagosColombiaRestaurante Kayma FusiónEspañaRestaurante La CarretaMéxicoRestaurante La Flor de la CanelaColombiaRestaurante La Fonda de toda la VidaMéxicoRestaurante La margaritaColombiaRestaurante La PampeColombiaRestaurante La Pampe! STEAK HOUSEColombiaRestaurante Lineas de NazcaPerúRestaurante Los danzantesMéxicoRestaurante María NamenColombiaRestaurante Matsuri IzakayaMéxicoRestaurante Mulata CriollaColombiaRestaurante ParcerosEspañaRestaurante Pescadería Mar azulColombiaRestaurante Picapiedra LMCColombiaRestaurante Río QuintanaMéxicoRestaurante Sabor AndinoItaliaRestaurante SairaColombiaRestaurante Tribal Los del Chicharrón TotiadoColombiaRestaurante YucaoColombiaRestaurantes PADColombiaRestobar Ranchero's Sabor sin fronterasMéxicoRice and beans Cuban cuisineUSARoatán Beach GardenChileRoman RestauranteColombiaRotterdamRotterdam. NetherlandsSan Marcos Mexican restaurantUSASanta Juana GastrobarColombiaSanta PeccatoSanta Cruz BoliviaSanto CharroEl salvadorSanto PeccatoBoliviaSelváticoColombiaSeñor ChinoVenezuelaSeñor JalapeñoUSASeñor StoneMéxicoSopas y Picadas villa inesColombiaSour By El EsconditeecuadorStop BurgerColombiaStreet CrustUSAStudio Media MarketingUSASushi by UsUSASushi Valle VolcanesChileSushi ZoneMéxicoSweet ArtColombiaTa tabluoColombiaTacos del CartelUSATaquería La NacionalMéxicoTaquito GrillMéxicoTateti after schoolArgentinaTequila Mexican Grill & BarUSAThe Buffalo HouseColombiaThe Dinner HouseBelizeThe GardenUSAThe Summit ProjectUSAToidoi Cantina VietnamitaGuatemalaTopicsColombiaTopping Burgers S.A.SColombiaTrattoria Limoncello CAVenezuelaTributo GastrobarColombiaTrilogía Restaurante BarColombiaTronchatoro PasteleríaColombiaTropico Latin FlavorsNetherlandsTropique food clubColombiaTu momento CafeVenezuelaUnión Gastronómica de Santiago Asociación UGASARep. DominicanaUnión Latino's Restaurant and BarCanadáUrban WingsMéxicoViajante CaféMéxicoW SUSHI BAR/W SUSHI XPRESSPuerto RicoWenaBurgerChileWine MarketMéxicoWingdogColombiaXhalo's Café BarMéxicoZokai Sushi & CevicheChile

MASTERESTAURANT® global impact

The course methodology, applied across 43 countries

As an international restaurant and hospitality consulting firm, at MASTERESTAURANT® we have worked with +8.400 restaurants, hospitality groups, franchises and HORECA businesses across 43 countries in the Americas, Europe, Asia, the Middle East and Africa. We help owners and operators create, elevate, scale and make their foodservice business models profitable with a proprietary methodology, technology and artificial intelligence, with measurable results in sales, profitability, costs, operations and customer experience.

Map by masterestaurant.com

MASTERESTAURANT® ecosystem

MASTERESTAURANT® ecosystem

Programs, courses, book, tools and services to create, boost and scale your restaurant. Search or filter by type.

PROGRAMAMASTERESTAURANT® 0.1 ProgramMASTERESTAURANT® 0.1 ProgramPrivate strategic intervention: every week you activate concrete actions on sales, profitability and structure of your restaurant.PROGRAMExponential ProgramExponential ProgramAcceleration program to grow, boost and scale your restaurant or hospitality group with a proven method and expert guidance.PROGRAMAcceleration ProgramAcceleration ProgramAcceleration program to take your restaurant to the next level with focus, method and guided execution.PROGRAMCASH Restaurant Finance ProgramCASH Restaurant Finance ProgramCASH program: organize your restaurant finances, control cash flow and turn sales into real profit.CHALLENGEDare Restaurants ChallengeDare Restaurants ChallengeA challenge to transform your restaurant with clear goals and weekly action.CHALLENGEMaximize Sales ChallengeMaximize Sales ChallengeMaximize your restaurant sales with intensive ticket, menu and marketing strategies.CHALLENGEWOW Service ChallengeWOW Service ChallengeElevate service and customer experience to a WOW level.CHALLENGEBoost Restaurants ChallengeBoost Restaurants Challenge21-day challenge to boost your restaurant.CHALLENGECOSTS ChallengeCOSTS ChallengeTake control of your restaurant costs and margins.CHALLENGEFrom Employee to Owner ChallengeFrom Employee to Owner ChallengeStop operating and start leading your restaurant.COURSECourse: Create and Boost Successful RestaurantsCourse: Create and Boost Successful RestaurantsComplete online Udemy training to create and boost your restaurant, at your own pace.COURSECourse: How to Buy a Restaurant SuccessfullyCourse: How to Buy a Restaurant SuccessfullyMethod to buy a profitable restaurant avoiding the most costly mistakes.COURSECourse: Create Restaurant Content with AICourse: Create Restaurant Content with AIProduce professional content for your restaurant with artificial intelligence.COURSECourse: Restaurant Service Certification for WaitersCourse: Restaurant Service Certification for WaitersCertify your front-of-house team in professional restaurant service.SERVICESServices PortfolioServices PortfolioConsulting, acceleration, training and keynotes.SERVICESRestaurant Keynote SpeakerRestaurant Keynote SpeakerKeynote speaker for hospitality and HORECA events: talks that inspire and activate your team and audience.SERVICESInternational Restaurant SpeakerInternational Restaurant SpeakerInternational speaker expert in restaurants and HORECA for congresses, fairs and corporate events.SERVICES52-Week Membership52-Week Membership52-week training membership: continuous learning, tools and guidance for your restaurant all year.SERVICESRestaurant MentorshipRestaurant Mentorship1-on-1 strategic mentorship with Diego F. Parra for restaurant owners and leaders ready to scale.SERVICES1-on-1 Restaurant Support1-on-1 Restaurant SupportPersonalized 1-on-1 support to intervene your restaurant with method, focus and measurable results.SERVICESOn-site Restaurant ConsultingOn-site Restaurant ConsultingOn-site restaurant consulting (limited slots): diagnosis, action plan and execution in place.SERVICESEnterprise Groups ConsultingEnterprise Groups ConsultingConsulting for enterprise groups and chains: standardization, profitability and scalable expansion.SERVICESCelebrity Restaurants ConsultingCelebrity Restaurants ConsultingInternational consulting for celebrity restaurants and high-profile hospitality projects.SERVICESThemed Restaurants ConsultingThemed Restaurants ConsultingInternational advisory for themed restaurants: concept, experience and a memorable business model.SERVICESRestaurant Investment Pitch DeckRestaurant Investment Pitch DeckInvestment pitch deck for restaurants: structure your project and raise capital with a solid financial story.SERVICESRestaurant Influencer MarketingRestaurant Influencer MarketingRestaurant influencer marketing: creator and content strategy to fill and position your restaurant.TOOLSRestaurant ToolsRestaurant ToolsCanvas, checklists and standard recipe to operate with method.TOOLRestaurant RadarRestaurant RadarGastronomic intelligence tool: keywords, trends and opportunities.TOOLKPI DashboardKPI DashboardKPI dashboard to measure and boost your restaurant.TOOLTerritory Engine (MTIE)Territory Engine (MTIE)Territorial feasibility and smart restaurant expansion engine.TOOLService Game KitService Game KitGamified dynamic to train and elevate your front-of-house service with practical challenges.BOOKBook: From Slave to OwnerBook: From Slave to OwnerThe route to stop operating your restaurant and start leading it.COMMUNITYMASTERESTAURANT® WhatsApp ChannelMASTERESTAURANT® WhatsApp ChannelIndustry strategy, data and tools, straight to your WhatsApp.

See the full portfolio →

HORECA · Chains · Holdings · Foodtech

Need more than a course?

If your case calls for direct support — 1-on-1 mentoring, personalized consulting or a corporate program for your group or chain — the MASTERESTAURANT ecosystem has a format for every stage of the business.

Starting at USD $50K - tailor made, priced to the group - limited spots worldwide
Need more than a course? — MASTERESTAURANT

Published doctrine

The books that changed restaurant management

De Esclavo a Dueño book — take control and maximize your restaurant's success with the MASTERESTAURANT methodology, available on Amazon

De Esclavo a Dueño AMAZON TOP 5

The book that changed how restaurants are managed: take control and maximize the success of your business with practical strategies and effective tools based on more than 20 years of experience. Amazon TOP 5 bestseller in hospitality and the restaurant industry. Ideal for traditional restaurants, dark kitchens, virtual restaurants, foodtech and HORECA businesses.

Triunfar o Morir en el Intento

Practical tools and key strategies to design and operate restaurants and food businesses efficiently.

Podcast: Masterestaurant — Mistakes for Restaurants

The public autopsy of the mistakes that bankrupt restaurants: tens of thousands of owners and managers listen on Spotify to avoid repeating them. Every episode is condensed operating doctrine, direct, no anesthesia.

Listen on Spotify

See the course on Udemy →

Downloads

Ecosystem courses, programs and trainings

Curso: Crear y Potenciar Restaurantes Exitosos (Udemy)

El curso principal de la metodología MASTERESTAURANT, 100% online y a tu ritmo.

Comprar en Udemy

Curso: Cómo Comprar un Restaurante Exitosamente (Udemy)

El método para evaluar y comprar un restaurante con números y criterios, antes de firmar.

Comprar en Udemy

Curso: Crea Contenido para Restaurantes con IA (Udemy)

Producción de contenido para restaurantes con inteligencia artificial aplicada al marketing gastronómico.

Comprar en Udemy

Certificación en Servicio de Restaurantes para Meseros (Udemy)

Entrenamiento de servicio para equipos de sala: estándar, protocolo y experiencia del cliente.

Comprar en Udemy

Programa EXPONENCIAL - Transformación en 8 semanas

Programa intensivo para dueños y líderes: interviene tu modelo de negocio, identifica fugas de dinero y construye un negocio rentable, escalable y autónomo.

Conocer EXPONENCIAL

Programa ACELERACIÓN - Crecimiento aplicado en 8 semanas

Entrenamiento ágil intensivo para acelerar y potenciar el crecimiento ordenado, paso a paso, de restaurantes y negocios gastronómicos.

Conocer ACELERACIÓN

Programa CA$H - Finanzas y costos sin excel en 8 semanas

Mejora costos, disminuye mermas, organiza inventarios, clarifica finanzas y mejora la rentabilidad — práctico y aplicado.

Conocer CA$H

Reto 21 días de COSTOS y finanzas

Reto intensivo para mejorar márgenes de contribución, optimizar la estructura de costos y ajustar el punto de equilibrio.

Conocer el reto

De Chef a Consultor - 12 semanas

Transforma y potencia la carrera de chefs, profesionales y consultores del sector, mejorando sus ingresos sin estar atados a un restaurante.

Conocer el programa

Membresía 52 Semanas - entrenamientos y mentorías grupales

Un año completo de entrenamientos y mentorías grupales del ecosistema MASTERESTAURANT.

Conocer la membresía

KIT de entrenamiento interactivo de servicio - Juego MASTERESTAURANT

El juego de entrenamiento para entrenar al personal de servicio de tu restaurante.

Conocer el KIT

Libro: De Esclavo a Dueño

La doctrina del dueño que toma el control y maximiza el éxito de su restaurante. TOP 5 en Amazon.

Ver en Amazon

Portfolio

More services by Diego F Parra and his team

Is the group just one piece of something bigger? The full service ecosystem is available:

See the course on Udemy →

Direct contact

Questions about the course or the right program for you?

Your message goes straight to Diego's team: group or chain, number of sites, stage and what you need to achieve. Reply with a tailor-made proposal.

Email us at info@masterestaurant.com

Direct reply from Diego F Parra's team — usually within the same business day.

Diego F. Parra, International consultant, expert in creating, scaling and improving restaurants, HORECA and hospitality

“A restaurant is not built on recipes: it is built on a business model that makes them profitable.”

Diego F. Parra — International consultant, expert in creating, scaling and improving restaurants, HORECA and hospitality

MASTERESTAURANT® methodology applied by 8,400+ restaurants across 43 countries · Amazon TOP 5 author in hospitality («From Slave to Owner») · 20+ years operating restaurants, franchises, dark kitchens and HORECA groups across 4 continents

Full profile →

See the course on Udemy →

Start today: the course is one click away

Buy the CREATE, GROW AND BOOST RESTAURANTS AND FOOD BUSINESSES course on Udemy and move at your own pace. Prefer a live program or direct support? Write to us and we will point you to the right format.

FAQ

Frequently asked questions

How do I buy the course and where do I take it?

The course is purchased and taken 100% online on Udemy. Click "Click here to see it on Udemy" and complete the purchase on the platform; the links on this page include the current coupon and are updated periodically. Once purchased, the course stays in your Udemy account and you move at your own pace, from desktop or mobile, starting and resuming whenever you want. If you have questions before buying, write to us through the form on this page or via WhatsApp and we will point you to the right program for your case.

What does the course include and how much content is there?

More than 20 hours of pre-recorded study content with the applied MASTERESTAURANT methodology: the step-by-step to create, maintain, grow or strengthen a restaurant or food business. It is a high-impact, highly specialized course for the HORECA industry, food tourism, hospitality and profitable food businesses, designed to increase the odds of success whether you are about to open your restaurant or you already operate one and want to make it more profitable and successful. The course is taught in Spanish.

Is it useful if I don't have a restaurant yet?

Yes — that is one of its best uses. If you are planning to open or create a restaurant, join as a partner, or create or buy a restaurant franchise, the course gives you the method to decide and build with numbers before risking your capital: business model, costs, location, menu and growth. And if you already own, manage or run a restaurant, it helps you strengthen it and make it more profitable with a method proven across +8.400 restaurants in 43 countries.

Who is the course for?

Owners, administrators, managers, partners and anyone interested in creating and strengthening traditional restaurants, virtual restaurants, ghost kitchens, dark kitchens, foodtech companies, the HORECA sector, hospitality, catering and successful food businesses with the MASTERESTAURANT methodology. You need no prior training in finance or gastronomy: the course takes you step by step, with the same applied logic used by the ecosystem's programs and consulting services.

What language is the course in?

The course is taught in Spanish, with pre-recorded content you can pause and repeat as many times as you need, at your own pace. The MASTERESTAURANT ecosystem serves clients in Spanish and English across its consulting, mentoring and support services, so if your team is bilingual or your operation is in an English-speaking country, you will find support in the rest of the services portfolio.

How is it different from the live programs?

The course is online and self-paced: the complete methodological base in more than 20 pre-recorded hours, with the lowest entry price in the ecosystem. The live programs — the 8-week restaurant acceleration program, the finance and costs program without spreadsheets, the 21-day challenges — are intensive, with direct support and application to your business. Many students start with the course and continue with a live program or the 1-on-1 mentoring when they want to go deeper into their specific case.

Are there more MASTERESTAURANT courses on Udemy?

Yes. On Udemy you will also find the course on how to buy a restaurant successfully, the course on content creation for restaurants with artificial intelligence, and the restaurant service certification for waitstaff. All with the same logic: applied method and self-paced study. You will find them — with their current coupons — in the courses and programs section of this page, together with the rest of the ecosystem: live programs, challenges, the 52-week membership and the book.

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